If you’ve ever felt like you’re just throwing money at Facebook or Instagram ads and hoping something sticks — this episode is for YOU. I sat down with the founder of Hughes Media, the ad strategist behind countless successful photography campaigns (including mine!), to talk about what actually works when it comes to paid ads for photographers.

**use referral code: RACHEL and get one month free!**

We’re digging into the difference between boosted posts and a real ad strategy, why your ads might not be converting, and how to make sure you’re not wasting your budget — especially if you're trying to book high-end clients or grow your bookings fast.

Whether you’ve never touched ads before or you’ve been frustrated by poor results, this episode breaks it down in a way that's easy to understand and ready to implement.

In This Episode, We Cover:

• The difference between a boosted post vs. a true ad campaign

• What types of ads actually work for photographers

• Why so many creatives waste money on ads that don’t convert

• The #1 mistake photographers make when running their own ads

• What it really takes for ads to work (hint: it’s more than just a pretty photo)

• How to make sure your backend funnel supports your ad spend

• What results you can realistically expect from a good ad strategy

• Why working with a niche ad team matters (and how Hughes Media is different)

• Want help with your ads? Work with Hughes Media: use referral code: RACHEL and get one month free!

• Join my coaching program for photographers: https://racheltraxler.com/passiontoprofit⁠⁠⁠⁠

• DM me “ADS” on Instagram @racheltraxler and use referral code: RACHEL and get one month free!

• Follow Hughes Media on IG: https://www.instagram.com/the_hughesmedia/