Betsy Helmuth introduces guest Ashley Tapley, who shares her journey from marketing and graphic design to interior design. They discuss the importance of education, valuable tools from the academy, and combining staging with design. Ashley also offers advice for aspiring designers and marketing strategies.

0:00 Premium membership introduction 1:22 Podcast introduction 1:31 Guest introduction: Ashley Tapley 2:18 Ashley's background in marketing and graphic design 4:27 Ashley's journey from staging to interior design 6:10 Importance of education in interior design 8:55 Valuable tools learned in the academy 12:33 Combining staging with design projects 18:57 Academy experience and challenges 24:35 Using mood boards for client presentations 25:31 Doubling client load and marketing strategies 27:03 Advice for people hesitant to pursue design 31:23 Where to find Ashley online 32:37 Podcast closing and academy promotion

- Investing in professional tools and software like floor planning and mood boarding can significantly enhance your design presentations and client satisfaction. - Transitioning from staging to interior design can be more lucrative and personally rewarding, allowing for deeper, more permanent transformations in clients' homes. - Pursuing a passion for interior design, even after decades in a different career, can lead to a fulfilling and successful business with a dedicated client base and numerous referrals.

Additional show notes:

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