Make Marketing Suck Less for Expertise-Driven Solo Businesses

Using Video Marketing to Get Known as a Speaker with Katya Varbanova


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When you think about doing video for your speaking business. You most likely think all you need is a sizzle reel.

A three minute trailer that captures who they are, what their message is, and how they deliver it on the stage.

However, if you think that the only video you need in your speaking business is your sizzle reel you're missing out on a huge opportunity to be seen, to be known.

I'm not just talking about being known but having your name synonymous with your message.

And, video also helps get speaking gigs.

Today, I am talking with my go-to-person for all things video. Her name is Katya Varbanova aka LiveStreamKatya .

She is a video marketing strategist specializing in creating viral video funnels for influencers and entrepreneurs.

We are talking about all about how speakers can use video to get visible and speak more including:

  • How video and livestreaming helped Katya land speaking gigs
  • Why video positions you as a speaker (Katya even warns if there’s no videos of you online people might not see you as a speaker)
  • Harnessing the power of your video audience to land paid speaking (it’s all about leverage)
  • Katya’s approach to creating videos that go viral (it’s easier than you think)
  • How to get started with video even if you’ve never done it before!

Get visible with video so that you spread message and get known for the change you create for your audience

...more
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Make Marketing Suck Less for Expertise-Driven Solo BusinessesBy Dr. Michelle Mazur

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