When it comes to USPAP and MARKETING, what do you need to know?  First, that USPAP says nothing about marketing.  That’s business. USPAP does not concern itself with your appraisal business.  But USPAP is clear about what we can market.    Every license renewal cycle, we get 28 or more hours of continuing education.  How efficient are appraisers at marketing our level of practical education?  Appraisers must be conversant with the laws that govern them as appraisers.  Do we effectively and convincingly market our expertise in this area?  How about that appraisers are market area experts?   Is this a flag we proudly fly?

How about USPAP and MARKETING in the media?  How often do you post something professional on Linked-in?  A post here does not need to be long or complex.  It just needs to be there.  Why?  Whatever positive it is you do to make your name stand out from the crowd helps you professionally, don’t you think?

How about a lunch-and-learn?  When it comes to USPAP and MARKETING, this may be the best money you ever spent.  How so?  Invite 10 real estate attorneys to lunch.  You’re paying for it so its free to them.  You will have a small group of relevant potential clients.  Since its a small group, you’ll have their attention, too.  What will you talk about?  You’re the expert!  Share that expertise with them!  With a tip and drinks, will that cost you$300 to $400?  Yes! and you’ll get all that back, and more, with the first assignment you get from just one of them!

Times are slow, true.  So start marketing!  Act now and leave your so-called competition in the dust!