Jeremy Masding, former CEO of Permanent TSB and currently a Senior Adviser at Cerberus Capital Management, is the co-author, along with Emil Ivanov, of the book ‘Leading Without Winging It’. Drawing on decades of experience, Jeremy provides a practical guide to leadership and management. In their book, Masding and Ivanov present a system for running any company in a way that captures both 'hearts' and 'minds'. By using a logical approach based on both rational and emotional foundations, the authors offer senior leaders ways of working that are easy to understand and implement. Jeremy and Emil make a compelling case for focusing on value creation at every level of an organisation, offering pragmatic strategies to ensure full buy-in and successful implementation of this objective.

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