Well, this week we talk all about the age-old concept of price vs value. It's one piece to the business puzzle that hurts the most I think. People are always talking about the price, I mean, it's on a daily basis if you are on Facebook. But no one talks about value. Price just doesn't matter if you are in the ballpark. Even when that is something that you may feel is too high, you need to focus on value. When there is value you aren't focused on price. It just isn't the point any longer, but people don't seem to know their window cleaning company’s value. That is tough to see. If you don't have your USP figured out this is an awesome episode!

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