This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Vartkess Knadjian, the CEO of Backes & Strauss. Ariel and Vartkess start their conversation by exploring the rich history of British watchmaking, the evolution of the watch industry in Ethiopia, and the dynamics of the diamond market. Vartkess shares his family's journey from the Ottoman Empire to Ethiopia, his father's influence as a master watchmaker, and the impact of political changes on their business. The conversation also delves into the transition from watches to diamonds, highlighting investment trends and the recycling of diamonds in the luxury market as well as the significance of diamonds in watch design. Vartkess discusses the unique identity of Backes & Strauss within the market today, and the future direction of the brand that includes a focus on bespoke pieces and entry-level models to attract a broader audience. Join in on their conversation as Ariel and Vartkess dive into the history of British Watchmaking and Backes & Strauss, on this week’s episode of the Superlative Podcast.

Keep up with Vartkess:

- Backes & Strauss Website - https://www.backesandstrauss.com/

- Instagram - https://www.instagram.com/backesandstrauss/

- https://www.instagram.com/vartkess/

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