The Revenue Formula

VCs hate services - here’s why SaaS shouldn't


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Carta. HubSpot. Brandwatch. Rippling. These companies, and many others, offer services (even though VCs don't like it). 

It's not about creating a services business, it's about using it to acquire, retain and grow customers. Here's what we get into:

  • (00:00) - Introduction
  • (03:08) - Why services aren't attractive
  • (04:54) - And why services are awesome
  • (11:46) - Services as an acquisition channel
  • (12:25) - First example: Carta
  • (16:34) - 2nd: Rippling
  • (21:24) - HubSpot's Onboarding

  • This episode is brought to you by by Everstage - the highest rated Sales Commissions Platform on G2, Gartner Peer Insights, Trustradius with over 2,000+ customer reviews. Some of their customers include leading brands like Diligent, Wiley, Trimble, Postman, Chargebee etc.,

    You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage’s RevOps experts—crafted for enterprise teams to maximize performance.

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    The Revenue FormulaBy Toni Hohlbein & Raul Porojan

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