David Arkin returns to the podcast to talk about the format reshaping local media right now: vertical video. He breaks down why reels are no longer a young person's medium, why dropping a two and a half minute TV segment into the feed never works, and what actually does. The conversation gets specific, from green screen and split screen formats to a TV anchor who built a sustainable rhythm by repackaging quick hit stories at her desk.

David also gets into the money question head on. He explains how publishers become eligible for Meta monetization regardless of follower count, how reels can be built into branded content packages and sold as standalone series, and why posting two or three reels a day beats flooding the feed.

Links:

davidarkinconsulting.com

Connect with David

LinkedIn: https://www.linkedin.com/in/davidarkin11/

email: [email protected]

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