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In this episode of Lennox ON AIR, Doug and Dave sit down with Jennifer Fink (Manager, Field Marketing) and Valerie Mastalka (Director, Channel Marketing) to unpack the Lennox Preferred Vendor program and why it matters for dealers. From the thinking behind the program to the rigorous vetting process vendors must go through, they explain how these partnerships are built to save time, reduce risk, and help dealers focus on what truly drives growth—whether you’re just getting started or scaling an established business.

The conversation also tackles common missteps that can limit results, like treating vendors as a “set it and forget it” solution or skipping clear goals up front. Jennifer and Valerie share what success actually looks like when dealers stay engaged, align on objectives, and use trusted partners as an extension of their team. If you’re looking for smarter ways to solve business challenges, drive profitability, and stop feeling like you have to figure it all out on your own, this episode offers practical clarity and a clear path forward.

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Lennox ON AIR is a Lennox Learning Solutions Production.