Video Marketing Is Not Optional: How to Create Videos That Engage and Persuade

In this episode, Gary talks around his favourite method of creating content… Video! Video is massive on social media and is only getting bigger… so why are you not doing it? Gary give some of his top tips for video from when he first started doing it in 2016. If you have enjoyed this episode please leave us a rating and review and we will see you on the next one!

What Is Covered:

• How to get better at video.

• Top Tips for starting on video.
• Video has made me £500,000 since I started doing it in 2016.
• A Video can be turned int0: Clips, Blog, Audio, Posts.

• It is an easy way to repurpose your content!
• Best leverage of time.

• 80% of people online are consuming video… no brainer.
• Get good at it and build a following and some platforms will pay you.
• Sit in the centre of the frame and give eye contact to the camera not your reflection!
• No distractions in the background – you want them focusing on you.
• Remember to think about having the camera/phone landscape or portrait depending on what platform you are recording for.
• Always add subtitles to your videos.
• You are not doing video for yourself; you are doing it to help others... ignore the haters.

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