“Seeing patterns in the data, that's where framing insights matter. And the massive amount of data that I've collected, what are the insights, the key insights that come out? What are the patterns that I can see, that point to an opportunity for the future? What are the patterns and problems that people are facing that tells me there is a need that needs to be solved. So all those questions about pattern finding and then framing insights or design research into usable forms that can frame your ideas for the future is critical, but that's where I've seen a lot of teams and organizations are struggling with..”

Vijay Kumar is professor emeritus at the IIT’s Institute of Design in Chicago, and the author of 101 Design Methods: A Disciplined Approach for Driving Innovation in Your Organization. His entry into the field of design at its early developmental stages have provided him a comprehensive, sound understanding of method-based design that uses research to power insights and create breakthroughs for organizations around the world.

In this episode of Control the Room, I talk with Vijay about 101 Design Methods, vintage typewriters and framing insights. Listen in to see dynamic systems with design-based structures re-shape how we interact with the world around us.