Anybody can do a focus group. With the prevalence of virtual platforms nowadays, it is so much easier to do focus groups that there’s really no excuse not to. And it doesn’t have to cost a lot of money, either. If you aren’t doing focus groups, you’re probably doing yourself, your case, and your client a disservice.

In this episode of Just Verdicts (formerly Trial & Medical Error), med mal litigators Brendan Lupetin and Greg Unatin discuss the nuts and bolts of putting together, conducting, and using the knowledge from virtual focus groups. What’s an effective approach for getting the most out of your focus groups? Do twice as much listening as you do talking, and take notes. 

Tune in to learn more about how to conduct virtual focus groups so that you can pare down your case and distill it down to its essentials. 

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☑️ Brendan Lupetin | LinkedIn

☑️ Greg Unatin | LinkedIn

☑️ Lupetin & Unatin, LLC

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Episode Preview

• When is the best time to conduct a focus group for a personal injury or med mal case?
• Hidden benefits from doing focus groups early
• What to look for from “focus groupers”
• The basics of conducting your own virtual focus group: from logistics, to number of people, to gathering feedback, and more

Ready to refer or collaborate on med mal, medical negligence, and catastrophic injury cases? Visit our attorney referral page at PAMedMal.com/Refer. We handle cases in Pennsylvania and across the United States.