While it’s okay to look for positive feedback, don’t try to win the focus group. That’s a mistake. Instead you want that first presentation to be really tough so that you find all the problems, all the ways that the jury hates your case, hates you, hates your client, whatever it is. And then you can iterate, fix, repair, and patch. 

In this episode of Just Verdicts (formerly Trial & Medical Error), med mal litigators Brendan Lupetin and Greg Unatin discuss how virtual focus groups can be used to analyze different aspects of your case, identify potential pitfalls and landmines, evaluate how the jury is likely to perceive your client, reinforce critical parts of your argument, and even how to use feedback from focus groups in mediation and settlement. Additionally, Brendan and Greg talk about how focus groups can also serve as a convenient source of referrals. 

Tune in to learn more about how to leverage virtual focus groups to hone your case so that you have the best chance of winning.

Learn More and Connect

☑️ Brendan Lupetin | LinkedIn

☑️ Greg Unatin | LinkedIn

☑️ Lupetin & Unatin, LLC

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☑️ Resource mentioned: How to Do Your Own Focus Groups: A Guide for Trial Attorneys by David Ball

Episode Preview

• Why you need to focus on what’s important to focus group participants
• How to do a witness preparation focus group
• The basic focus group formats that provide the most value
• What you should listen for when your virtual focus group deliberates via Zoom

Ready to refer or collaborate on med mal, medical negligence, and catastrophic injury cases? Visit our attorney referral page at PAMedMal.com/Refer. We handle cases in Pennsylvania and across the United States.