VO Pro: The Business of Voice Over and Voice Acting

Today we chat with Amazon Best Selling Author and Accountability Coach, Amanda McKinney about the importance of accountability and goal-setting for entrepreneurs. 

She defines accountability as taking ownership of one's actions, regardless of the outcome, and emphasizes the need to let go of what cannot be controlled. She also addresses the issue of guilt and how to manage it when holding oneself accountable. 

She explains significance of setting realistic goals based on honesty, capacity, and commitment and advises entrepreneurs to find their community and connect with like-minded individuals to combat loneliness and gain support. 

We wrap with a discussion about her book, 'Why Not? The Accidental Entrepreneur's Guide to Success.'

Takeaways:
Accountability means taking ownership of one's actions, regardless of the outcome.

Guilt should not be associated with accountability; it is about owning the action and learning from it.

Setting realistic goals requires honesty about what one truly wants and the capacity to achieve it.

Finding a community of like-minded individuals is crucial for combating loneliness and gaining support as an entrepreneur.

Networking events and connecting with others can help entrepreneurs manage their time effectively and stay productive.

Amanda McKinney's book, 'Why Not? The Accidental Entrepreneur's Guide to Success,' is a resource for entrepreneurs who stumbled into entrepreneurship and need guidance and support.

Chapters:
00:00 Introduction: Amanda McKinney, an Accountability Coach
04:13 Managing Guilt in Accountability
08:51 Setting Realistic Goals
29:02 Amanda McKinney's Book: 'Why Not?'

Get Amanda's book: https://amzn.to/4cSDHps
Website: https://www.amandamckinney.com/
Free Productivity Quiz: https://www.amandamckinney.com/quiz
Additional Free Resources: https://www.amandamckinney.com/free
Podcast: https://pod.link/1473751874
Instagram: https://www.instagram.com/theamandamckinney/
LinkedIn: https://www.linkedin.com/in/theamanda-mckinney/

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The decision to go full time in voice over or not may be the biggest decision you make in your career, and often one not easily made. There are so many things to think about and consider. It can be super confusing, overwhelming, and deflating – if you let it.

When I had this decision to make, I didn’t ask myself all these questions and it almost put me out of business.

Today, I’m going to give you my checklist of the crucial questions you’ll want to ask and answer when you’re considering going full time in voiceover, so that it doesn’t bite you in the ass, like it did me.

Takeaways:
 Before going full-time in voiceover, determine the minimum income needed to survive and assess current revenue.

Calculate the difference between expenses and revenue to understand the financial gap.

Evaluate savings and emergency funds to ensure financial stability during dry spells.

Consider health insurance options and make informed decisions about coverage.

Examine the impact of going full-time on stress levels and mental well-being.

Develop a resilient mindset to navigate the challenges of starting a business.

Chapters:
 00:00 Introduction: The Importance of the Decision
 01:00 Building Revenue to Go Full-Time
 03:18 Calculating the Financial Gap
 04:16 Savings and Emergency Funds
 05:14 Health Insurance Considerations
 06:27 Impact on Stress Levels and Mental Well-Being
 07:44 Developing a Resilient Mindset
 09:01 Conclusion: Resources and Support

https://navavoices.org/healthcare/
https://www.healthcare.gov/

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In our chat today, Emma and I talk about her journey into voiceover, from discovering the industry to joining an agency and building her business. 

She also discusses her experience of being homeless and living in different countries, which has influenced her acting. Emma emphasizes the importance of marketing services directly to clients and the limitations of pay to play platforms. 

She highlights the power of social media in growing her business and building relationships. 

Emma's story showcases the significance of authenticity, perseverance, and building connections in the voiceover industry.

This is our interview with Emma O'Neill.

Takeaways:
Discovering voiceover can happen unexpectedly through the encouragement of others.

Building relationships and connections is crucial for success in the voiceover industry.

Marketing services directly to clients can be more effective than relying solely on agencies.

Authenticity and being yourself on social media can help grow your voiceover business.

Chapters:
00:00 Introduction and Background
00:57 Discovering Voiceover
03:25 Joining Vox Talent Agency
04:22 Voiceover Agencies in Canada
05:50 Building Her Voiceover Business
08:08 Winning Best PSA Radio Award
10:06 Experience of Being Homeless
11:35 Living in Different Countries and Teaching Yoga
13:07 Influence of Different Cultures on Acting
19:42 Pay to Play Platforms
22:35 Approach to Social Media for Business Growth
25:51 Balancing Building Relationships and Social Media
28:41 Closing
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GVAA Rate Guide: http://vorateguide.com

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You’re brand new to voice over and you think you want to become a voice actor. So how do you get started? 

Your first real step will be to start training, but in order to do that, you need to understand the various types of voice over training available and that’s what I’m going to guide you through today, so that you can choose the kind of training that’s right for you and your level of interest and budget.

I’ll go through the different types of training and how much they cost, including free sources of training.

LIVO Takeover: https://www.livotakeover.com/
Universal Voice Talent: https://www.uvtcoaching.com/

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The VO Pro Shop: https://vopro.pro/shop

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My voice over website: https://paulschmidtvoice.com

GVAA Rate Guide: http://vorateguide.com

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In the world of voice over, if you want to stand out like a sore thumb and look like a beginner there are a multitude of ways to do that. 

In today’s video, I’m going to give you 4 ways to look like a voice over newbie so that you can understand how to avoid them. 

And hang with me until the end, because I’m going to answer the most common question I get, “So how do I get into voice over?”

Takeaways:
Maintaining a beginner's mindset is essential for growth and success in voiceover.

Avoid using the term 'aspire' when referring to yourself as a voice actor.
Invest in a professional demo that accurately represents your abilities.

Don't expect feedback on auditions; seek feedback from a coach instead.

Ask thoughtful questions and do your own research before seeking help from professionals.

Follow the seven steps provided by Paul Schmidt to start and develop a career in voiceover.

Chapters:
00:00 The Advantage of Being a Beginner
01:27 Avoid Using the Term 'Aspire'
06:01 Don't Expect Feedback on Auditions
07:27 Avoid Asking Lazy Questions
09:53 How to Get Into Voiceover

7 Steps to Starting and Developing a Career in Voiceover: https://welcome.vopro.pro/7-steps-yt

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Facebook Group: https://www.facebook.com/groups/vofreedom

The VO Pro Shop: https://vopro.pro/shop

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GVAA Rate Guide: http://vorateguide.com

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In this conversation, we chat with voice actor, Troy Holden. We talk about Troy's background, growing up in Nashville, and the influence of transplants on the Southern accent. 

Troy shares how he got into voiceover and his journey to becoming a full-time voice actor. He talks about the wrong path he initially took and how he course-corrected with the help of mentors.

We also discuss the mindset shift needed to value one's worth and the importance of training and competence in the voiceover industry. 

In this conversation, Troy Holden shares his journey as a voice actor and the lessons he has learned along the way. He discusses how unexpected opportunities helped him gain confidence and improve his skills. Troy emphasizes the importance of embracing authenticity and staying true to oneself in the voice acting industry. 

He also shares his experiences with navigating accents and characters, and how he has learned to make decisions on job opportunities. 

Troy discusses the changing landscape of the voice acting business, including the shift from pay-to-play platforms to direct marketing. He shares his favorite types of work and the joy he finds in character work. Troy also highlights the importance of personal growth and the role of community in the voice acting industry.

Takeaways
Connecting with people in the industry can lead to valuable conversations and opportunities.

The Southern accent is evolving due to the influence of transplants in areas like Nashville.

Transitioning to full-time voiceover requires planning, preparation, and support.

Avoid the trap of accepting cheap work and undervaluing your worth as a voice actor.

Training and competence are crucial for success in the voiceover industry. 

Embrace authenticity and stay true to yourself in the voice acting industry.

Focus on targeted marketing to specific industries or regions to increase direct business.

Build relationships with clients and aim for repeat business.

Find joy in the work you love, whether it's video games, commercials, or other types of projects.

Chapters:

00:00 Introduction and Background
03:08 Getting into Voiceover
08:00 Transitioning to Full-Time Voiceover
13:14 Mindset Shift: Valuing Your Worth
21:46 Shift from Pay-to-Play to Direct Marketing
26:00 Favorite Types of Work
27:49 Advice for Voice Actors

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The VO Pro Podcast: https://vopro.pro/podcast

7 Steps to Starting and Developing a Career in Voiceover: https://welcome.vopro.pro/7-steps-yt

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Facebook Group: https://www.facebook.com/groups/vofreedom

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There was a surprise, stealthy, mystery guest this year at VO Atlanta, and fireworks ensued! 

There I was, on stage in the main ballroom at VO Atlanta, getting ready to take my seat on The Famous Online Casting Panel. J. Michael Collins, the moderator, walks by and announces to the panel, “65 seconds!”

I turn and a man in a blue plaid sportcoat holds out his hand and says, “Hi, Paul. I’m Jay O’Connor, Voices CEO.”

And my first thought was, is this guy gonna curse me out? Stare me down? Take a swing?

Takeaways:
Jay O'Connor, the CEO of Voices.com, made a surprise appearance at Vio Atlanta and apologized for past transgressions.

Enforcing GVAA rates for all jobs would help rebuild trust within the voiceover community.

The practice of triple dipping, charging talent a subscription, 20% of the job, and clients for managed services jobs, was defended by Jay O'Connor.

Engaging in open dialogue and listening to the concerns of the voiceover community is crucial for rebuilding trust.

Leadership within the voiceover industry and advocating for voice actors is necessary for a stronger industry.

Chapters:
00:00 Surprise Guest: Jay O'Connor
01:14 Apologies and History
03:09 Concerns for the Platform
04:35 Managed Services Jobs
05:56 Triple Dipping
06:25 Engaging with the Voiceover Community
07:10 Trust and Future Actions
08:07 Leadership and Rebuilding Trust
09:44 Advocating for Voice Actors
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The VO Pro Podcast: https://vopro.pro/podcast

7 Steps to Starting and Developing a Career in Voiceover: https://welcome.vopro.pro/7-steps-yt

Move Touch Inspire Newsletter for Voice Actors: https://vopro.pro/move-touch-inspire-youtube

Facebook Group: https://www.facebook.com/groups/vofreedom

The VO Pro Shop: https://vopro.pro/shop

Say Hi on Social: 
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My voice over website: https://paulschmidtvoice.com

GVAA Rate Guide: http://vorateguide.com

Tools and People I Work with and Recommend (If you use these links to buy something I may earn a commission.): 

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Not all voice actors know how to set proper rates. Fewer still know what proper rates are. Even fewer quote them consistently.

Very few voice actors not only know and quote proper rates consistently, but they also know their worth.

Today, we’re going to delve into knowing your voice over rates, knowing and getting grounded in your worth, and the relationship between the two.

Chapters
00:00 Understanding Industry Rates
01:20 Non-Union Rates and the GVAA Rate Guide
03:32 Knowing Your Worth
04:02 The Difference Between Rate and Worth
04:31 Determining Your Worth
07:10 Factors Affecting Your Worth
09:55 Getting Grounded in Your Worth and Rates

Takeaways:
Not all voice actors know how to set proper rates, and it is important to be knowledgeable about industry rate guides.

The SAG-AFTRA Rate sheets and the GVAA rate guide provide minimum rates for union and non-union voice actors.

Being grounded in your worth as a voice actor is essential for negotiating rates and spotting bad rates.

Worth is determined by the value of the problem solved for the client, including financial, logistical, and emotional aspects.

GVAA Rate Guide: http://vorateguide.com

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The VO Pro Podcast: https://vopro.pro/podcast

7 Steps to Starting and Developing a Career in Voiceover: https://welcome.vopro.pro/7-steps-yt

Move Touch Inspire Newsletter for Voice Actors: https://vopro.pro/move-touch-inspire-youtube

Facebook Group: https://www.facebook.com/groups/vofreedom

The VO Pro Shop: https://vopro.pro/shop

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My voice over website: https://paulschmidtvoice.com

GVAA Rate Guide: http://vorateguide.com

Tools and People I Work with and Recommend (If you use these links to buy something I may earn a commission.): 

Recommended Book List with Links: https://amzn.to/3H9sBOO
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Voice actors and photographers have more in common as freelancers than you think, especially regarding marketing.

Jeanine McLeod, a successful children's photographer and host of the Fully Booked Photographer podcast, shares insights on marketing strategies and the mindset shift needed to succeed. 

She emphasizes the importance of focusing on the business side of photography and understanding the cost of acquisition. Jeanine discusses the role of online marketing, including Facebook advertising and SEO, in attracting clients. 

She also highlights the significance of earning the conversation with potential clients and nurturing relationships through effective communication. Jeanine's expertise provides valuable lessons for photographers and freelancers in other creative industries.

Takeaways:

Focus on the business side of photography, not just the art.

Utilize online marketing strategies like Facebook advertising and SEO to attract clients.

Earn the conversation with potential clients by nurturing relationships and providing value.

Understand the cost of acquisition and set rates that reflect the value of your work.

Chapters
00:00 Introduction and Background
01:26 Children's Photography and Themes
03:43 Helping Photographers Market Their Businesses
04:39 The Need to Focus on Business as a Photographer
05:34 Mindset of Photographers Getting into the Field
07:26 Learning to Market 
09:50 Local Marketing 
10:44 Shift to Online Marketing, Facebook Advertising
12:39 Cost of Advertising and Budgeting for Marketing
13:35 Marketing Locally vs. Worldwide
15:03 Marketing Strategies 
16:27 Understanding the Cost of Acquisition
19:43 The Role of SEO in Photography Marketing
20:42 Earning the Conversation with Potential Clients
22:01 Mindset Shift: Moving Beyond Art to Business
23:49 The Importance of Marketing and Sales
26:10 Mindset Shift: Helping People through Sales
28:35 Setting Rates and Negotiation 
29:30 Marketing Strategies: Affiliate Marketing
35:36 Earning the Conversation: Nurturing Relationships
38:53 Conclusion and Where to Find Jeanine's Book and Podcast
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Move Touch Inspire Newsletter for Voice Actors: https://vopro.pro/move-touch-inspire-youtube

Facebook Group: https://www.facebook.com/groups/vofreedom

The VO Pro Shop: https://vopro.pro/shop

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The following post appeared December 21st, 2023 on the VOcation Facebook Group:

“Hey everyone. I didn’t want to have to make this post, but I’m trying to look out for others. There is a demo producer and coach who specializes in Children’s Media who has taken money from actors promising to make demos, and then just never made the demos. Some of these demos came in a “2 for 1 package” where one demo was made and the other wasn’t. Other demos have just never been made. This person has also hired adult and child actors for jobs, which they completed, and never paid them. I really don’t want to call them out by name, but if you ask around, this has become prevalent enough that people likely know who I’m referring to. I hope this keeps some people from giving their time and/or money and getting nothing in return.”

Soon after, that demo producer and coach was identified by multiple people on the VOcation Facebook Group as Lisa Biggs, and the original poster has come forward and identified herself as Carin Gilfry.

Earlier, in November of 2023, a group of voice actors sent an anonymous letter to the National Association of Voice Actors detailing their allegations, which in some cases, date back possibly as far as a decade.

As many as 100 people now allege that Biggs has violated agreements she made with them.

Three of the alleged victims have courageously stepped forward to tell their stories.

Link to the Google form: https://docs.google.com/forms/d/e/1FAIpQLSeO2a6quK6JiaHLm_PjdUkFrtvSwsixDJtlaafjhU1Vvg8QAg/viewform?fbclid=IwAR2Xbd4AGlmS84Wng6yeD5PWNpQb5eyevdU7Jt50epyFQo-ZOyi805iI3rg

Email [email protected]

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Use code You15Tube for 15% off of your membership for life.

The VO Pro Podcast: https://vopro.pro/podcast

7 Steps to Starting and Developing a Career in Voiceover: https://welcome.vopro.pro/7-steps-yt

Move Touch Inspire Newsletter for Voice Actors: https://vopro.pro/move-touch-inspire-youtube

Facebook Group: https://www.facebook.com/groups/vofreedom

The VO Pro Shop: https://vopro.pro/shop

Say Hi on Social: 
https://pillar.io/paulschmidtpro
https://www.instagram.com/vopro.pro
https://www.clubhouse.com/@paulschmidtvo
https://www.linkedin.com/in/paulschmidtvo/

My voice over website: https://paulschmidtvoice.com

GVAA Rate Guide: http://vorateguide.com

Tools and People I Work with and Recommend (If you use these links to buy something I may earn a commission.): 

Recommended Book List with Links: https://amzn.to/3H9sBOO
Gear I Use with Links: https://amzn.to/

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