VO Pro: The Business of Voice Over and Voice Acting

Fact: Women account for over 40% of the fan bases of the NFL, MLB, and NHL. 

Fact: Women comprise 47.7% of viewership of Super Bowl 58. 

Fact: Media coverage of women's sports has nearly tripled in the last five years. 

So why isn't a female voicing this? "NCAA Division I Women's Volleyball Championship. Attendance is encouraged. Passion is mandatory. Buy your tickets today at ncaa.com." 

And why can't a female voice this? "It's more than the Super Bowl. It's the Super Bowl in Las Vegas." 

When it comes to advertising sports, movies, and brands that women spend time and money supporting, women want to see and hear women promoting them. 

So how can we let the higher-ups know what we really want? Well, when there's no door to kick in, we have to build one. It's time to start building doors for women to walk through. 

Because after all, kicking them in just ruins our shoes. 😉

@buildingdoorsvo

https://buildingdoorsvo.com

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Voice acting is an art, but landing clients? That’s a science—and one that can feel like a unicorn hunt if you don’t have the right tools in your box. 

Sure, word of mouth, referrals, and P2P and gig sites are all fine and well, but if you’re serious your business and about building a steady stream of clients, scalable lead generation and outreach is a strategy and skill you have to develop.

I’ve tried a lot of different lead generation tools out there. Some are better than others. Whether you’re new to generating your own leads or looking to level-up, in this post, I’m going to break down the top lead generation tools that can help you grow your business. 

But this is not just a list—I’ll take you through their strengths, weaknesses, and why they matter in the context of your work. Let’s count them down.

Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro

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Today we sit down with Casting Director, VO Coach, voice actor, and head of Voiceover Activate, Libby Clearfield. Libby shares her journey from theater to voiceover, her experiences in casting, and the challenges and rewards of freelancing. 

She also chats about the impact of AI in the industry, the importance of following directions in auditions, the value of community among voice actors, the significance of building relationships and maintaining professional standards in voiceover work.

http://voiceoveractivate.com/

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So recently a big healthcare advertising agency reached out to me through my website and handed me a great non-broadcast project for a massive pharmaceutical company. They handed me the project, no audition necessary. 

And there are more jobs on the way. It looks like, fingers crossed, they’re going to be a great partner and a recurring client.

So how did I get this primo client, you might ask. Did I market to them for months with snappy content and radically consistent follow up? Plot twist! No!

They found me using…. Google. Heard of it? They searched for medical narrators, found me, and dumped a bag of money on my doorstep.

The fact is your dream client is searching online right now for someone with your exact skills. Maybe they need a voice actor who can crush their e-learning project. They type a few words into Google. Boom—pages of results.

But where are you? Not page one. Not page two. You’re somewhere way down in the witness protection program of search results where no one ever sees or hears you.

That’s why SEO matters. SEO is Search Engine Optimization. It’s about showing up where your clients are already looking. 

SEO isn’t just for Fortune 500 companies with teams of search nerds in dark rooms optimizing algorithms. It’s for you, the scrappy creative professional, the solopreneur making shit happen.

But you don’t need to spend hours every day on SEO or hire a full-time expert. With just an hour or two a week and a few smart strategies, you can start climbing in the Google rankings. And at the end, I’ll show you my results after concentrating on SEO for less than a year.

So, let’s talk about the things you can do—simple, approachable strategies that even the busiest freelancer can tackle.

For more: https://vopro.pro/vo-seo

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The VO Pro Podcast: https://vopro.pro/podcast

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Alright, let’s talk about the mental game of going full-time as a freelancer. I’m talking about the shifts that take you from “Hey, I’m doing this voiceover thing on the side” to “This is what I do. Period.” 

The mindset stuff is just as gritty and real as all the tangible things you’re already doing to make the work happen. But the mental side is where you’ll make or break yourself long-term. 

Let’s walk through the shifts that get you from being part-time to owning this path full-time and for good.
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My voice over website: https://paulschmidtvoice.com

GVAA Rate Guide: http://vorateguide.com

Tools and People I Work with and Recommend (If you use these links to buy something I may earn a commission.): 

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Today, we’re diving into voice over conferences—what they are, why they’re a must for serious voice actors, and how to navigate your first one like a pro. If you’re a new voice actor looking to grow your skills, connect with the VO community, or even just see what all the buzz is about, stick around. 

From why to attend, to a practical VO Conferences Survival guide packed with tips, we’ll walk you through everything you need to know to make your first VO conference a smashing success. 

Here's you the link to my FREE Done For You VO Conference Calendar that automatically updates the events in your personal calendar.

https://welcome.vopro.pro/conference-calendar

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The VO Pro Podcast: https://vopro.pro/podcast

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Kevin Kilpatrick and Bobbi Maxwell, hosts of the Making Wavs podcast, join me to discuss their backgrounds in radio and how they transitioned into voiceover. 

Kevin primarily works in automotive and e-learning, while Bobbi focuses on commercial work, particularly in the automotive and political genres. They also talk about the advantages and disadvantages of coming from a radio background in voiceover. 

The conversation covers topics such as the different tiers of automotive work, the evolution of their podcast from the Middle Class VO Podcast to Making Wavs, and the importance of repeat clients in the voiceover industry.
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The VO Pro Podcast: https://vopro.pro/podcast

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The VO Pro Shop: https://vopro.pro/shop

Say Hi on Social: 
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My voice over website: https://paulschmidtvoice.com

GVAA Rate Guide: http://vorateguide.com

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In this first-ever chat with our friend and colleague, we chat with the Queen of LinkedIn for VO, Tracey Lindley about her journey into the voiceover industry, her experiences with LinkedIn, and the importance of community and organization in building a successful career. 

Tracy shares her unique background, the challenges she faced as a voice actor in a midsize market, and her strategies for networking and marketing herself effectively. 

We also talk about the the evolution of LinkedIn and its impact on voice actors, as well as the significance of reliability and personal connections in the industry.

Join our VO Pro Webinar with Tracy on October 23, 2024! Register HERE: https://community.vopro.pro/c/events/vo-pro-webinar-7d4ab0-f164b9c3-8de3-4e2c-abdf-6928607e8511

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The VO Pro Podcast: https://vopro.pro/podcast

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My voice over website: https://paulschmidtvoice.com

GVAA Rate Guide: http://vorateguide.com

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Alright, so you’ve landed a big commercial gig, and the client’s ready to pay you thousands to use your voice. You’re stoked, right? 

But then, buried in the contract, you see it: in-perpetuity rights. Sounds fancy, sounds official, but what does it actually mean? 

And why should you, as a voice actor, care? Let’s break this down. This is In-Perpetuity Explained.

Make sure you stick around because there is a scenario around in-perp you likely haven’t thought of and we have a special guest to walk you through it.
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Use code You15Tube for 15% off of your membership for life.

The VO Pro Podcast: https://vopro.pro/podcast

7 Steps to Starting and Developing a Career in Voiceover: https://welcome.vopro.pro/7-steps-yt

Move Touch Inspire Newsletter for Voice Actors: https://vopro.pro/move-touch-inspire-youtube

Facebook Group: https://www.facebook.com/groups/vofreedom

The VO Pro Shop: https://vopro.pro/shop

Say Hi on Social: 
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My voice over website: https://paulschmidtvoice.com

GVAA Rate Guide: http://vorateguide.com

Tools and People I Work with and Recommend (If you use these links to buy something I may earn a commission.): 

Recommended Book List with Links: https://amzn.to/3H9sBOO
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Tom Dheere, known as the VO Strategist, shares his origin story as a voice actor and discusses the changes in the industry over the past 30 years. 

Tom emphasizes the importance of being a good storyteller and adapting to the evolving industry, including the use of AI, and offers guidance and mentorship to voice actors, helping them navigate the industry and make informed decisions. 

He also discusses the potential impact of AI on the voiceover industry and advises voice actors to consider their values and consult with a lawyer before getting involved with AI voice cloning.

Chapters:
00:00 Introduction and Origin Story
07:09 The Cultural Shift in the Voiceover Industry
11:31 The Positive Impact of Diversity in Voiceover
17:52 Becoming the VO Strategist
26:24 Common Strategic Mistakes in Voiceover Careers
30:15 The Impact of AI on the Voiceover Industry
34:10 Considerations for AI Voice Cloning
37:26 The Future of AI in Voiceover

Tom's site: https://www.voiceoverstrategist.com/

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Use code You15Tube for 15% off of your membership for life.

The VO Pro Podcast: https://vopro.pro/podcast

7 Steps to Starting and Developing a Career in Voiceover: https://welcome.vopro.pro/7-steps-yt

Move Touch Inspire Newsletter for Voice Actors: https://vopro.pro/move-touch-inspire-youtube

Facebook Group: https://www.facebook.com/groups/vofreedom

The VO Pro Shop: https://vopro.pro/shop

Say Hi on Social: 
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My voice over website: https://paulschmidtvoice.com

GVAA Rate Guide: http://vorateguide.com

Tools and People I Work with and Recommend (If you use these links to buy something I may earn a commission.):
Recommended Book List with Links: https://amzn.to/3H9sBOO
Gear I Use with Links: https://amzn.to/3V4d3kZ

As an Amazon Associate I earn from qualifying purchases.

For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro

Way Better than Linktree: https://pillar.io/referral/paulschmidtpro

Send us Fan Mail

Support the show