Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Jordan Koene, PreVisible CEO and Co-Founder, discusses podcast SEO. Unlike Apple and Spotify, Google has been a laggard when it comes to the podcast landscape. While it’s evident that podcasts aren’t likely to be prioritized immediately, there could potentially come a time when podcasts are monetized through the Youtube app. Today, Jordan talks about whether podcast SEO is actually a thing. Show Notes

Connect With: 

• Jordan Koene: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene, PreVisible CEO and Co-Founder, discusses a new search engine. Most search engines being created nowadays are very targeted, opting to focus on a specific category or product search. However, Ahrefs has created a search engine that is fully functional and non-specific, but will it be able to compete with Google? Today, Jordan talks about Ahrefs’ new search engine, ‘Yep’. Show Notes

Connect With: 

• Jordan Koene: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Craig Harkins, Director of SEO and Content at CoStar, discusses scaling your enterprise SEO team to support both product and content. When SEO and content are under marketing, there can be some difficulty getting SEO recommendations implemented. However, when they are under product, it becomes a lot easier to work directly with developers to drive the ideal user experience. Today, Craig dives into how Apartments.com leverages SEO within their organization. Show Notes

Connect With: 

• Craig Harkins: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Craig Harkins, Director of SEO and Content at CoStar, discusses the evolution of SEO career development. We’ve gotten to the point where we know that SEO has to be a part of product management. However, unlocking SEO growth on enterprise sites requires matrix management skills as it involves working with various partners across the organization to prioritize SEO. Today, Craig dives into career development in SEO. Show Notes

Connect With: 

• Craig Harkins: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben meets with Deepak Shukla, the founder of London-based SEO agency, Pearl Lemon to talk some more about link building. Link building is an important part of your SEO arsenal. So how can you ensure that you get consistent and high-quality links? Today, Deepak talks to Ben about some free resources that will generate 10 high-quality links for you per month. Show Notes

Connect With:

• Deepak Shukla: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Deepak Shukla, the founder of London-based SEO agency, Pearl Lemon, chats with Ben about content. Your content is how you relate with your target audience. How much content are you currently putting out there? Today, Ben and Deepak discuss how you can scale your content team to produce 50 blogs per month. Show Notes

Connect With:

• Deepak Shukla: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben meets with Deepak Shukla, the founder of London-based SEO agency, Pearl Lemon. We want to outrank our competitors. That’s why we invest so much in our SEO strategy. Today, Ben and Deepak discuss coat-tail link building. Show Notes

Connect With:

• Deepak Shukla: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joe Ford is the Head of SEO for full-service digital marketing agency, Organic. There is now a welcomed overlap between your UX team and your SEO team. And based on the path that Google has been on, this is the way to get the best results out of your website. Today, Joe discusses goal alignment with your partners in user experience. Show Notes

Connect With: 

• Joe Ford: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joe Ford is the Head of SEO for Organic. Organic is a full-service digital marketing agency based in England. SEO and UX work together, for a better experience both internally as you get the site ready and externally when it’s live to your customers. Today, Joe talks about teaming up with your UX team to make impactful changes in SEO. Show Notes

Connect With: 

• Joe Ford: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben continues the discussion with Michelle Robbins, senior director of data and analytics at Clearlink, about data and SEO. The changing landscape of SEO affects your data. Focusing on your bottom line and getting used to change is how you attain success in SEO. Today, Ben and Michelle talk about the importance in SEO of building a brand. Show Notes

Connect With:

• Michelle Robbins: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.