Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Holly Miller Anderson, Lead SEO Product Manager at Under Armour, talks about SEO product management. A career in SEO management is a great foundation for transitioning into the SEO product manager role. To start the process, you can shadow product managers in your company to get a first-hand account of their experiences and the skills they possess. Today, Holly shares the resources and steps for in-house SEOs to get into SEO product management. Show Notes

Connect With: 

• Holly Miller Anderson: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Holly Miller Anderson, Lead SEO Product Manager at Under Armour, talks about SEO product management. SEO managers don’t often have direct access to dev teams due to lack of resources. By contrast, the SEO product manager role is a hybrid of the SEO and product manager roles, and partners with the right teams to drive SEO implementation. Today, Holly discusses the role of the SEO product manager. Show Notes

Connect With: 

• Holly Miller Anderson: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amanda Milligan, Head of Marketing at Stacker, explores maximizing the reach and impact of your content. It simply isn’t enough to just create a piece of content, send it off to a journalist, and expect that they’ll republish it. To build authority and actually compel them to republish your content, it needs to be compelling and valuable to the publisher and their audience. Today, Amanda discusses earning links through newsworthy content. Show Notes

Connect With: 

• Amanda Milligan: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amanda Milligan, Head of Marketing at Stacker, explores maximizing the reach and impact of your content. Content syndication means many things in many different circles, but its power cannot be ignored. In the content marketing world, getting your content republished by reputable publications is a big authority signal to both consumers and Google. Today, Amanda discusses the power of content syndication. Show Notes

Connect With: 

• Amanda Milligan: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amanda Milligan, Head of Marketing at Stacker, explores maximizing the reach and impact of your content. Often, our approach to link building is just to try to secure as many links as possible in an effort to build credibility and authority. However, link building really boils down to quality over quantity, and getting cited by the right publication is a step in the right direction towards building authority with Google and the public. Today, Amanda discusses building brand authority with content. Show Notes

Connect With: 

• Amanda Milligan: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Austin Armstrong, Co-Founder & CEO of Sociality Pro, discusses social media's relationship with search. When you’re looking for organic, fast and cost-effective ways to grow your brand’s visibility online, Google can no longer be the only focus. While it can take up to a year to see any significant growth results from organic SEO, social media platforms like TikTok offer great opportunities to achieve much faster organic growth. Today, Austin talks about merging your SEO and social media efforts. Show Notes

Connect With: 

• Austin Armstrong: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Austin Armstrong, Co-Founder & CEO of Sociality Pro, discusses social media's relationship with search. The difference between TikTok and social media platforms like Instagram and Facebook boils down to its algorithm. TikTok’s algorithm focuses on reaching new audiences, and companies that joined the platform are enjoying massive organic growth. Today, Austin talks about TikTok for SEO. Show Notes

Connect With: 

• Austin Armstrong: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben continues the chat with Justin Abrams and Michael Rispoli, the co-founders of Cause Of A Kind. Find out all you need to know about building an SEO agency. What position does SEO already hold in your company? Today Ben, Justin, and Michael talk about using SEO as the digital epicenter and voice of the customer. Show Notes

Connect With: 

• Justin Abrams & Michael Rispoli: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben is joined by Justin Abrams and Michael Rispoli, the co-founders of Cause Of A Kind. Where should SEO sit in your business? And what does it take to build an SEO agency? Today, Ben, Justin, and Michael discuss the importance of having an SEO-first developer mentality. Show Notes

Connect With: 

• Justin Abrams & Michael Rispoli: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dale Bertrand, President of Fire&Spark, talks about technical changes that impact your SEO performance. Securing a spot at the top of the search results isn’t just about optimizing product and category pages. For eCommerce sites, building domain authority boils down to purpose-driven SEO campaigns that align with your brand and enable content partnership outreach opportunities. Today, Dale discusses purpose-driven SEO. Show Notes

Connect With: 

• Dale Bertrand: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.