Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Michel Fortin, Director of Search at Seoplus+, wraps up his discussions on truths for the modern SEO industry. Businesses want to be seen by the right customers. It is the growth marketer’s responsibility to bring in quality traffic and increase revenue. Today, Michel breaks down why rankings don’t matter anymore. Show Notes

Connect With: 

• Michel Fortin: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michel Fortin, Director of Search at Seoplus+, continues his discussion about truths for the modern SEO industry. SEOs often think that their job is to find the right keywords and start to rank for them. Instead, Michel suggests that SEOs divert their focus. Today he discusses his take on the death of the keyword. Show Notes

Connect With: 

• Michel Fortin: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michel Fortin, Director of Search at Seoplus+, questions whether we should be labelling ourselves as SEOs. Gone are the days of optimizing solely for the search engine. We must optimize for the user. Today, Michel highlights the importance of seeing ourselves as ‘growth marketers’ instead of just SEOs. Show Notes

Connect With: 

• Michel Fortin: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is our 2nd episode with Kyle Roof, Co-founder, SEO of Page Optimizer Pro. Yesterday, Kyle and I talked about his learnings from over 400 on-page SEO experiments. Today, we're going to talk about what he calls the Rhinoplasty Plano story about how he ranked number one, using a page made entirely of gibberish. Show Notes

Connect With: 

• Kyle Roof: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the episode, Learnings from over 400 On-Page SEO Experiments. Today, we're going to be talking to the Creator of a popular SEO tool and the Managing Director of a popular SEO agency. Joining us is Kyle Roof, who is the Co-Founder and SEO at Page Optimizer Pro, which is a tool for on-page competitive SEO analysis. As I'd like to call it, POP. Page Optimizer Pro tells you exactly how to improve your web page content to outrank your competition in Google, increasing your traffic and rankings. Kyle's also the Lead SEO at High Voltage, which is an SEO agency based in Phoenix, Arizona. He however has moved to Thailand. In today’s episode, we’re going to talk about his learnings from over 400 on-page SEO experiments. Show Notes

Connect With: 

• Kyle Roof: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What Google's TV ads tell us about Shopping -- Jordan Koene // Searchmetrics. Show Notes

Connect With: 

• Jordan Koene: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Updates to Google's Quality Rating guidelines -- Jordan Koene // Searchmetrics. Show Notes

Connect With: 

• Jordan Koene: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Winner and Losers Oct 2021. Show Notes

Connect With: 

• Tyson Stockton: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben and Amir wrap up the conversation about about optimizing for search when you don't own the underlying technology of your website. Amir is the CTO and Cofounder of Duda, which is a leading website development platform created specifically for web development professionals. To conclude the interview, we talk about tips for scoring with Google's Core Web Vitals.

Connect With: 

• Amir Glatt: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben and Amir continue the conversation about about optimizing for search when you don't own the underlying technology of your website. Amir is the CTO and Cofounder of Duda, which is a leading website development platform created specifically for web development professionals. In part 2 of this interview, the focus is on optimizing your web builder for SEO.

Connect With: 

• Amir Glatt: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.