Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

This is the last part conversation with Nick Wilsdon of Torque. Nick and I have talked about how he designs his enterprise SEO stacks. Yesterday, we talked about the use and flow of data primarily using Google's data studios to not only create an aggregated source of information, but also how to create your dashboards for your enterprise clients. Today, we're going to talk about the human part of SEO, navigating company politics, and other SEO traps. Show Notes

Connect With: 

• Nick Wilsdon: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Yesterday, Nick and I talked about how to design an enterprise SEO stack the difference between using point solutions and platforms and a lot of our conversation centered around how to get data all into the right place. Today we're going to talk about using data studios and some other SEO tools to support your campaigns. Show Notes

Connect With: 

• Nick Wilsdon: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the 1st part of our conversation. Today we're going to talk to an SEO consultant to some of the world's most well recognized enterprise brands. Joining us today is Nick Wilson, Consultant and Partner at Torque, which provides digital consultancy to enterprise clients such as the Vodafone group, eBay, Acronis. International and the Estee Lauder companies. Today, Nick and I are going to talk about how to design an enterprise SEO stack. Show Notes

Connect With: 

• Nick Wilsdon: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is our 2nd part conversation with Kevin indig of Shopify. Yesterday, Kevin and I talked about e commerce platform optimization levers, specifically what Shopify is doing to make sure it shows up highly in Google. Today, we're going to continue our conversation talking about some SEO secrets for Shopify store owners. Show Notes

Connect With: 

• Kevin Indig: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the voices of search podcast. Today we're going to talk to one of my favorite SEOs about the recent shift in his career focus. Joining us is Kevin indig, Director of SEO at Shopify, which is the leading omni channel commerce platform enabling business owners to design, set up and manage stores across multiple sales channels, including web mobile, social marketplaces, brick and mortar locations and pop up shops. For today, Kevin and I are going to discuss ecommerce platform optimization levers. Show Notes

Connect With: 

• Kevin Indig: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today is our final episode with Liraz Postan of LP Marketing Services . So far this week Liraz and I have talked about her work as an in house marketer and how that changed when she decided to go out on her own. And yesterday we talked about what has changed over the last decade in SEO Google taking credit for more of the SEO content, also providing a better user experience and also what has changed with the tools for SEOs in that decade. Today, we're gonna take a look into Laura's crystal ball and talk about what the future holds for content and SEO. Show Notes

Connect With: 

• Liraz Postan: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Yesterday Laura's and I talked about her experience going from being an in house marketer to running her own business and also how she recommends you work with limited resources. Today, we're going to talk about what she has seen that has changed in SEO over her now 13 years of career experience. Show Notes

Connect With: 

• Liraz Postan: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to part 1 of our 3 part episode. Today, we're going to talk to an internationally renowned in house SEO strategist gone rogue. Joining us today is Liraz Postan, who is the founder of LP marketing services. Liraz’'s after 13 years of working as an in house SEO and content expert decided to spread her wings and open up a B2B SEO firm and she helps corporations and startups build a solid footprint on Google search results pages by focusing on what's most important long term results. Today, Liraz and I are going to discuss how to work as an in house marketer with no team and no resources. Show Notes

Connect With: 

• Liraz Postan: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to The March 2021 Edition of Winners and Losers on The Voices of Search Podcast. Today, we're going to look back on the end of the month and talk about some of the trends behind the biggest movers, shakers and slackers in the SEO world. Joining us today for Winners and Losers is Tyson Stockton,. Vice-President of Services at Searchmetrics. Show Notes

Connect With: 

• Tyson Stockton: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the voices of search podcast. Today we're talking to an innovator and the founder of one of the most important SEO companies in the world. Joining us today is Marcus Tober, Founder and Chief Evangelist of Searchmetrics. Since founding the company 15 years ago, Marcus has guided Searchmetrics as technology strategy. He's also the driving force behind their data science organization. For today, Marcus and I are going to talk about the core web vital study that he and the team at Searchmetrics have been conducting. Show Notes

Connect With: 

• Marcus Tober: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.