Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast episodes

  • An Analytics Nerd's Guide to Modern SEO Metrics -- Brianna Anderson // Beast Analytics

    Today we're going to discuss how to think about SEO analytics and the impact that they have. Joining us is Brianna Anderson, the Founder of Beast Analytics, which offers data-driven digital marketing strategy and analytics, consulting audits, workshops, and content production services. In part 1 of our conversation, we are going to talk about an analytic nerd's guide to modern SEO metrics. Show Notes

    Connect With:

    • Brianna Anderson: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    17 min
  • Teaching Your CMO About SEO -- Tyson Stockton // Searchmetrics

    Today we're going to be talking about what you need to know to make sure that your CMO really understands what's happening in SEO. Joining us is Tyson Stockton, the VP of Services at Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data-driven decisions. In part 2 of our conversation, we're going to discuss how to teach your CMO about SEO. Show Notes

    Connect With: 

    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    17 min
  • SEO KPIs for CMO's From the Operators Perspective -- Tyson Stockton // Searchmetrics

    Today we're going to be talking about what you need to know to make sure that your CMO really understands what's happening in SEO. Joining us is Tyson Stockton, the VP of Services at Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data-driven decisions. In part 1 of our conversation, we're going to talk about why he disagrees with his CMOs about what other CMOs need to think about SEO. Show Notes

    Connect With: 

    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    19 min
  • How to Perform a Website Audit -- Björn Darko // Searchmetrics

    Today we'll be looking under the hood to provide you with a technical tips you need to make the most out of your SEO strategies. Joining us is Björn Darko, the Director of the Digital Strategies Group at Searchmetrics, which offers SEO consulting, content marketing services, and strategy to software companies around Europe, the Middle East and Africa. In today's episode, we discuss how to perform a website audit. Show Notes

    Connect With: 

    • Björn Darko: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    25 min
  • Optimizing Old vs. Creating New Content -- Jordan Koene // Searchmetrics

    Today we're going over an SEO case study talking about the strategy for understanding what you should be optimizing to grow your organic traffic. Joining us is Jordan Koene, an SEO Strategist and Advisor for Searchmetrics. In part 3 of our conversation, we're going to talk about building a content strategy. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    23 min
  • How to Build Domain Authority From the Ground up -- Jordan Koene // Searchmetrics

    Today we're going over an SEO case study talking about the strategy for understanding what you should be optimizing to grow your organic traffic. Joining us is Jordan Koene, an SEO Strategist and Advisor for Searchmetrics. In part 2 of our conversation, we discuss how to build domain authority from the ground up. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    16 min
  • Where to Start When Evaluating Your SEO Performance? -- Jordan Koene // Searchmetrics

    Today we're going over an SEO case study talking about the strategy for understanding what you should be optimizing to grow your organic traffic. Joining us is Jordan Koene, an SEO Strategist and Advisor for Searchmetrics. In part 1 of our conversation, we're going to discuss where to start when evaluating your SEO performance. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    22 min
  • May Google Core Update -- Jordan Koene // Searchmetrics

    Today we'll be discussing the information we know about Google's latest algorithm update. Joining us is Jordan Koene, an SEO Strategist and an Advisor for Searchmetrics. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    15 min
  • Why Language Preferences Are the #1 SEO Variable You Forgot -- Cindy Krum // Mobile Moxie

    This week we're going to discuss what you need to know to optimize your mobile SEO efforts for maximum impact. Joining us is Cindy Krum, the Founder and CEO of Mobile Moxie, which is a mobile centric set of tools and APIs that help SEOs gain better insights into their mobile experiences. In part 5 of our conversation, we're going to discuss why language settings really matter for your mobile optimization. Show Notes

    Connect With:

    • Cindy Krum: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    15 min
  • Zero Click SEO's Impact on Mobile Analytics -- Cindy Krum // Mobile Moxie

    This week we're going to discuss what you need to know to optimize your mobile SEO efforts for maximum impact. Joining us is Cindy Krum, the Founder and CEO of Mobile Moxie, which is a mobile centric set of tools and APIs that help SEOs gain better insights into their mobile experiences. In part 4 of our conversation, we're going to talk about the rise of the zero click and how that's impacting mobile analytics. Show Notes

    Connect With:

    • Cindy Krum: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    16 min

About Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

From the publisher's feed

Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the…

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