Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

We're thrilled to be hosting Robert Rose, the Content Marketing Institute's Chief Strategist and one of the Content Marketing Industry's leading thinkers. In this episode, Ben and Robert discuss the growing fragmentation of content, driven by omni-channel marketing strategies as well as the growth and evolution of the industry as a whole. Tune in to understand what's next and how to leverage cutting edge trends to improve your content marketing efforts. Show Notes

Connect With:

• Robert Rose: Website // LinkedIn
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We continue content marketing month with an overview of how to build strong working relationships with your content marketing organization. Joining Ben for this episode is Taylor Robinson, Senior Manager of SEO for Conde Nast. Join Ben and Taylor to understand how to blend proactive, change agent approaches to filling online performance gaps with while providing excellent, reactive SEO support. Show Notes

Connect With:

• Taylor Robinson: Website // LinkedIn
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the fifth and final episode of Content Optimization Week on the Voices of Search Podcast. In this episode we’ll be reviewing the topics we discussed earlier in the week while diving into the data and tools that you can use to optimize your entire content marketing strategy. Join Ben and our special guest, Marlon Glover, Content Services Team Lead at Searchmetrics as they dive into the gathering and utilization of data to optimize your content funnel. Show Notes

Connect With:

• Marlon Glover: Website // LinkedIn
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome back to Content Optimization Week. In our 4th episode, Marlon and Ben discuss how content can be used to create a virtuous cycle of customer retention, satisfaction and upsell. Marlon also speaks to the similarities between content developed to educate and engage in pre-purchase phases and how it can be optimized for your customer’s needs. Join us to better understand how to be there for your customers with the content they need and the rewards that can be enjoyed with secondary and tertiary purchases, post-sale. Show Notes

Connect With:

• Marlon Glover: Website // LinkedIn
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Ben Shapiro and Marlin Glover, the Searchmetrics Content Services Team Lead dig into the importance of building out the early stages of the content funnel before jumping into bottom of funnel content. Marketers that ignore the information and educational stages will find their bottom of funnel efforts to be less effective. If you aren’t teaching, informing and guiding them, someone else will be. Listen in to understand how to craft content that meets the unique needs of buyers for every product line, rather than applying a one size fits all approach. Marlon also digs into how hard consumers work to avoid engaging with sales organizations and how you can customize your content to address the detailed questions consumers have as they work to avoid your sales and customer support organizations. Show Notes

Connect With:

• Marlon Glover: Website // LinkedIn
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.