Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Krista Brea, Senior SEO Manager at Morningstar, talks about Google's generative experience and its impact on site traffic. Although Google's generative experience hasn't been officially released, the company has been quietly preparing for AI integration with the recent removal of FAQ rich results from Google search. This change has implications for site traffic as it is already reducing clicks to websites that previously relied on FAQ snippets for traffic generation. Today, Krista discusses how Google's generative experience reduces site traffic. Show Notes

Connect With: 

• Krista Brea: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO Specialist at Blue Array SEO, Chloe Smith, delves into using brand-led content to build topical authority. In this episode, Chloe shares her perspectives on the impact of brand on SEO post-Google data leak, the role of brand in driving non-brand SEO metrics, the evolution of content strategies to elevate brand presence, the significance of internal expertise in creating brand-led content, and challenges and opportunities in integrating brand into SEO. Show Notes

Connect With: 

• Chloe Smith: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chloe Smith, SEO Specialist at Blue Array SEO, discusses the integration of best practice UX into SEO strategies. She emphasizes how a seamless user experience can significantly boost search engine rankings and enhance user engagement. By aligning UX principles with SEO tactics, Chloe illustrates how businesses can create more intuitive and effective websites. Today, she shares insights on adopting these practices to stay competitive in the digital landscape. Show Notes

Connect With: 

• Chloe Smith: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Pedro Matriciano, Director of Growth at Bookclub, delves into the reason you shouldn't do SEO at an early stage company. In this episode, Pedro shares his perspectives on the viability of investing in SEO for early-stage companies, arguing that SEO may not be the best strategy due to limited brand recognition and resources. He goes further to emphasize the importance of a well-built website, technical SEO, and analytics, as well as branding elements and technical SEO. He further discusses the challenges of selecting the right SEO partner for a business, emphasizing the importance of thorough research and avoiding agencies that make unrealistic promises. Show Notes

Connect With: 

• Pedro Matriciano: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Pedro Matriciano, Director of Growth at Bookclub, delves into the reason SEO will never die. In this episode, Pedro discusses the future of search optimization in an AI-driven world, highlighting the importance of understanding the audience through search. He also discusses SEO strategies for startups, emphasizing the importance of focusing on the big picture and keeping things simple. Despite some claims that SEO is dead, Pedro insists that it will continue to be a crucial channel for businesses to reach their target audience.  Show Notes

Connect With: 

• Pedro Matriciano: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rand Fishkin, the co-founder of SparkToro, discusses the intricacies of how enterprise marketers can leverage media and influencer insights to better target their audience. At SparkToro, they specialize in uncovering key influencers and platforms that can amplify marketing efforts significantly. Rand shares strategies for identifying and engaging with the voices that matter most to your market.  Show Notes

Connect With: 

• Rand Fishkin: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rand Fishkin, CEO of SparkToro, discusses the evolving dynamics of SEO and its strategic implications for marketers. At SparkToro, they specialize in identifying key influencers and media that impact diverse audiences, providing crucial insights for enterprise marketing strategies. Today, Rand explores how shifts in SEO practices can significantly alter marketing approaches and the importance of staying ahead in a rapidly changing digital landscape. His insights are grounded in deep industry knowledge and a commitment to leveraging data for effective marketing outcomes. Show Notes

Connect With: 

• Rand Fishkin: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Emma Valentiner, from Threecolts, discusses effective "your money or your life" SEO. In this episode. Emma shares her perspectives on impact of AI on SEO strategies for YMYL pages, Google's scrutiny on YMYL websites during major events, ethical considerations in using AI for YMYL SEO, and lessons from recent data leaks on Google's YMYL oversight. Show Notes

Connect With: 

• Emma Valentiner: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Emma Valentiner, from Threecolts, discusses best practices for leveraging AI in SEO. In this episode, emma shares her perspectives on Integrating SEO best practices into the content creation process, key SEO factors for content teams to consider, optimizing website structure for improved visibility and user experience, and creating content that targets high-volume keywords. Show Notes

Connect With: 

• Emma Valentiner: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

William Sigsworth, SEO Manager at Pipedrive, discusses managing SEO across multiple language markets. In this episode, William shares his perspectives on defining SEO cannibalization and its significance for SEO operators, common causes and identification of SEO cannibalization within websites, strategies to prevent content duplication and its role in SEO cannibalization, impact of conflicting internal linking structures on SEO performance, and conducting a comprehensive audit for keyword overlap in SEO. Show Notes

Connect With: 

• William Sigsworth: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.