Nick LeRoy, SEO Consultant at Nick LeRoy Consulting LLC, discusses the current trends and changes in the SEO job market. In this episode, Nick shares his perspectives on: red flags in job postings from salary ranges to expectations, the role of integrity and community in the SEO industry, impact of economic conditions on job stability in the tech sector, strategies for SEO professionals to navigate career progression. Show Notes

Connect With: 

• Nick LeRoy: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Val Riley, a key figure at Insightly & Unbounce, discusses the future of revenue intelligence platforms in SEO. She explores how integrating these platforms can significantly enhance the strategic capabilities of marketing teams, offering deeper insights into customer behaviors and trends. Val emphasizes the importance of leveraging technology to drive better decision-making and optimize marketing efforts. Show Notes

Connect With: 

• Val Riley: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Val Riley, a seasoned marketer at Insightly & Unbounce, discusses leveraging CRM data for comprehensive SEO metrics. She explores how integrating customer relationship management systems with SEO strategies can unlock deeper insights into customer behavior and campaign effectiveness. By harnessing this data, businesses can refine their marketing efforts for better targeting and increased ROI. Today, Val shares practical tips on how to effectively merge these technologies to enhance your marketing analytics. Show Notes

Connect With: 

• Val Riley: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alisha Conlin Hurd, Founder at Persuasion Experience, discusses strategies for building effective lead machine funnels. In this episode, Alisha shares her perspectives on: understanding target audience personas for high-converting landing pages, incorporating multimedia elements to boost landing page engagement, best practices for a seamless user journey within lead machine funnels, optimizing lead capture forms to balance lead quality and quantity, and strategies for nurturing leads post-conversion to encourage brand loyalty. Show Notes

Connect With: 

• Alisha Conlin Hurd: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alisha Conlin Hurd, CEO and Cofounder at Persuasion Experience, discusses how to create million-dollar landing pages. In this episode, she shares her perspectives on key elements essential for high-converting landing pages, effective strategies for optimizing landing page design and layout, role of compelling copywriting in landing page success, and tools and technologies for A/B testing landing pages.  Show Notes

Connect With: 

• Alisha Conlin Hurd: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Steffen Hedebrandt, Cofounder and CMO at Dreamdata discusses how to align SEO to B2B revenue attribution. In this episode, Steffen shares his perspectives on aligning SEO strategies with B2B revenue attribution models, best practices for integrating SEO with revenue attribution in B2B, key metrics to focus on for SEO in B2B revenue attribution. The conversation highlights which metrics are crucial for SEO operators to monitor to directly tie SEO efforts back to revenue generation, impact of SEO and revenue attribution alignment on marketing ROI, and common challenges in aligning SEO with revenue attribution and solutions. Show Notes

Connect With: 

• Steffen Hedebrandt: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Steffen Hedebrandt, Cofounder and CMO at Dreamdata discusses how to align SEO to B2B revenue attribution. In this episode, Steffen shares his perspectives on aligning SEO strategies with B2B revenue attribution models, best practices for integrating SEO with revenue attribution in B2B, key metrics to focus on for SEO in B2B revenue attribution. The conversation highlights which metrics are crucial for SEO operators to monitor to directly tie SEO efforts back to revenue generation, impact of SEO and revenue attribution alignment on marketing ROI, and common challenges in aligning SEO with revenue attribution and solutions.  Show Notes

Connect With: 

• Steffen Hedebrandt: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chris Raulf, founder of Boulder SEO Marketing, discusses the integration of AI with micro-SEO strategies. He explains how leveraging artificial intelligence can enhance the precision and effectiveness of SEO tactics, particularly through Boulder SEO Marketing's unique Micro-SEO Strategy℠. This approach not only sharpens targeting but also significantly boosts conversion rates by adapting to the dynamic digital landscape. Today, Chris shares insights on optimizing SEO practices to achieve superior search engine visibility and business growth. Show Notes

Connect With: 

• Chris Raulf: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chris Raulf, Founder of Boulder SEO Marketing, discusses the integration of human expertise and AI in SEO strategies. At Boulder SEO Marketing, a firm that excels in delivering precise and innovative SEO solutions, Chris emphasizes the importance of blending advanced AI tools with the nuanced understanding of human SEO specialists to enhance search engine visibility and conversion rates. He highlights how this approach not only streamlines processes but also significantly improves the accuracy and effectiveness of SEO campaigns. Today, Chris explores the transformative impact of AI on SEO and how businesses can leverage this to dominate in a competitive digital landscape. Show Notes

Connect With: 

• Chris Raulf: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Britney Muller, Founder at Britney Muller Inc., delves into how artificial intelligence can be effectively utilized for specific tasks. Show Notes

Connect With: 

• Britney Muller:  LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.