Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Gabrio Linari, Director and Owner of ROCK SEO, explores effective SEO management strategies. Effective stakeholder management in SEO involves knowing when and how to say no to certain requests or projects. While it may be tempting to take on as many clients as possible to maximize revenue, it's essential to strike a balance and prioritize quality over quantity. Today, Gabrio discusses how to say “no” in SEO. Show Notes

Connect With: 

•  Gabrio Linari: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Gabrio Linari, Director and Owner of ROCK SEO, explores effective SEO management strategies. Effective stakeholder management and setting clear expectations are essential for successful SEO initiatives. By fostering open communication, understanding stakeholder needs, and providing clear insights into the process, SEOs can build trust and demonstrate the value of their efforts to all involved parties. Today, Gabrio discusses stakeholder management and setting expectations in SEO. Show Notes

Connect With: 

•  Gabrio Linari: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO Director at Future, Simon Glanville, discusses the importance of controlling what you allow to be indexed. Indexing is a super important area that many SEOs struggle with. In this episode, Simon shares his perspectives on controlling website indexing, highlighting the significant issues with large websites, at what size to consider a cawl budget, clues to identify pages that should not be indexed, and so much more.

Connect With: 

• Simon Glanville: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO Director at Future, Simon Glanville, discusses the international SEO approach for same-language markets. In this episode, Simon shares his perspectives on SEO rankings, highlighting strategies on differentiation with same language versus different language markets, common mistakes with SEOs, differences of URLs, and approach for different languages.  

Connect With: 

• Simon Glanville: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brian Piper, Director of Content Marketing and Assessment at the University of Rochester, talks about how AI tools can help with SEO. When it comes to utilizing AI tools for SEO, the abundance of options in the market can be overwhelming. However, by understanding your workflow and identifying tasks that can be automated with AI, you can effectively evaluate and choose the right tools. Today, Brian discusses the AI tools that help us execute our content and SEO work. Show Notes

Connect With: 

• Brian Piper: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brian Piper, Director of Content Marketing and Assessment at the University of Rochester, talks about how conversational search works in the SEO landscape. Though voice search was supposed to completely alter the search landscape, people are still using traditional search. With conversational search receiving the same kind of concern, will it be the real paradigm shift in search? Today, Brian discusses conversational search and how it works in SEO. Show Notes

Connect With: 

• Brian Piper: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brian Piper, Director of Content Marketing and Assessment at the University of Rochester, talks about how generative AI can significantly impact our design and content. Generative AI tools like ChatGPT are making it easier than ever to produce content in bulk. However, putting out purely AI-generated content exposes you to copyright issues and can potentially erode your audience’s trust in your content. Today, Brian discusses generative AI's impact on the content landscape. Show Notes

Connect With: 

• Brian Piper: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CEO at Previsible, Jordan Koene, shares his perspectives on Reputation SEO. In this episode, Jordan shares insights on what to expect in the coming days following Google’s and OpenAI’s big announcements.

Connect With: 

• Jordan Koene: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CEO at Previsible, Jordan Koene, shares his perspectives on Reputation SEO. In this episode, Jordan shares insights on how non-SEOs can bury their SEO reputation problems by putting out content on their social media and linking it back to their websites, thereby taking back control of the narrative. 

Connect With: 

• Jordan Koene: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CEO at BrightEdge, Jim Yu, discusses how enterprises will need to adapt to generational AI search engines. In this episode of the VOS Podcast, Jim shares his thoughts on how marketer and enterprises can further optimize their use of generative AI search engines.

Connect With: 

• Jim Yu: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.