Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Mariel Lizana, SEO Manager at PreVisible.io, delves into AI in SEO. While AI is an invaluable tool in content production, the recent helpful content update by Google highlights the risks of relying entirely on it to write content. Instead, AI's ability to process vast amounts of data is better utilized for tasks such as personalizing content for our audiences and verifying code accuracy. Today, Mariel discusses using AI to improve SEO. 

Connect With: 

• Mariel Lizana: LinkedIn // Website
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mariel Lizana, SEO Manager at PreVisible.io, delves into AI in SEO. AI in SEO is plagued by misconceptions, ranging from concerns about job loss to the belief that generative search could diminish website traffic. However, upon closer examination, it's evident that AI is simply another tool at our disposal, rather than a game-changer in the field of SEO. Today, Mariel discusses the intersection of AI and SEO. 

Connect With: 

• Mariel Lizana: LinkedIn // Website
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tim Butler, Founder and CEO of Innovation Visual, delves into optimizing digital marketing through strategic team building and AI. As the AI revolution unfolds in marketing, marketers must evolve their skills and mindset to thrive in this changing landscape. With AI automating routine tasks, marketers must learn to integrate AI into their digital strategies effectively to drive results and scale one-to-one personalization. Today, Tim discusses using AI to improve digital marketing.

Connect With: 

• Tim Butler: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tim Butler, Founder and CEO of Innovation Visual, delves into optimizing digital marketing through strategic team building and AI. During COVID, companies rushed to bring specialized skills in-house and are now dealing with misalignment between skills needed and those available. Consequently, to build the ultimate marketing team, it's crucial to align strategy, positioning, and team composition. Today, Tim discusses efficiently resourcing your ultimate marketing team.

Connect With: 

• Tim Butler: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chris Reynolds, SEO Director at Indeed, delves into managing technical SEO on large enterprise sites. Transitioning from smaller websites to the enterprise-level requires a mindset shift for technical SEO practitioners. Ultimately, the focus shifts from fixing numerous small issues to addressing problems that affect millions of URLs and will drive the most impact.Today, Chris discusses technical SEO at scale.

Connect With: 

• Chris Reynolds: LinkedIn // Website
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Justin McKinney, Director of SEO, Content, and Social Strategy at Aspiration, delves into SEO roadmap prioritization and RFP success strategies. Responding to RFPs can be a strategic investment for any organization seeking to expand its client base. However, the time-consuming and often unpaid nature of these endeavors requires an efficient and targeted approach. Today, Justin discusses the keys to winning SEO RFPs.

Connect With: 

• Justin McKinney: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Justin McKinney, Director of SEO, Content, and Social Strategy at Aspiration, delves into SEO roadmap prioritization and RFP success strategies. Before diving into roadmap development, it's crucial to evangelize SEO and organic growth throughout your company. A clear and cohesive strategy sets the stage for constructive discussions with stakeholders when prioritizing initiatives within the roadmap. Today, Justin discusses prioritizing SEO initiatives within a roadmap.

Connect With: 

• Justin McKinney: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dan Shure, Podcast Host at Experts on the Wire and SEO Consultant at Evolving SEO, talks about 80/20 growth for SEO. When browsing through sites like Semrush, you’ll see stories of companies growing their web traffic to 50,000 visits. Oftentimes, the majority of this traffic is coming from a small number of pages as a result of the implementation of the 80/20 growth principle. Today, Dan discusses the 80/20 growth rule for SEO. Show Notes

Connect With: 

• Dan Shure: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dan Shure, Podcast Host at Experts on the Wire and SEO Consultant at Evolving SEO, talks about why he ignores E-A-T. Despite the emphasis placed by some SEO professionals on optimizing for E-A-T signals, it is still possible for websites to rank without them. This raises questions about the actual significance of E-A-T as a ranking factor. Today, Dan discusses why you should ignore E-A-T. Show Notes

Connect With: 

• Dan Shure: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jason Berkowitz, Founder and SEO Director at Break the Web, delves into SEO management at DTC companies. While the fundamental frameworks of SEO remain consistent, nuances in content style, research methods, and data analysis tools vary significantly between DTC and B2B markets. Unlike B2B endeavors, DTC SEO projects require a tailored approach, particularly in tasks related to voice, branding, and content strategy across different stages of the funnel. Today, Jason discusses managing successful DTC SEO projects.

Connect With: 

• Jason Berkowitz: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.