Download the MP3. New businesses usually start small and work slowly and steadily to build their reputation. But that's not true of startups that choose to launch their product at DEMO, the most prestigious conference dedicated to launching new technologies. Presenters have to agree to be radio silent about the cool technology they've been working on night and day for the past several months, if not years, of their lives. Then they have six minutes on stage to show it off to everyone, and a couple of days at a beach resort in Huntington Beach to network like crazy and deploy their freshly printed business cards. VideoEgg, a new company founded by three Yale graduates from the class of '04, chose to hatch itself at DEMO after months of quiet incubation. In today's show, we're chronicling what it's like to present at DEMO by telling the story of VideoEgg. We'll interview VideoEgg's founding team, DEMO executive producer Chris Shipley and DEMO groupie David Hornik of August Capital. We'll post a show after the conference with VideoEgg's presentation and the crowd's reaction. Show notes: