Download the MP3. The business world seems to keep getting more complicated, but Jason Fried is all about keeping things simple. When founding 37signals, Jason and his two partners staked their careers on simplicity. They wrote a manifesto to convince others of their philosophy of keeping design on the Web simple. Their project management software, Basecamp, has become a hit for its ease of use. Their blog is intently followed by thousands of (mostly) admiring readers, and has led to a book. Jason tells how he's grown his business simply, too, without taking on any venture capital or debt despite many offers. He also drops a couple hints about the next few products his company will launch. Show notes: