Download the MP3. Marketing a startup is tricky business. Every entrepreneur faces the dilemma between allocating time to improving the product and marketing the product. If the two can be mixed just right, then perhaps sterile marketing can go viral. We tackle that issue in part 2 of 3 of our very own Venture Voice Startup Workshop coverage in New York City. David Hornik of August Capital leads the session, but he doesn’t finish uninterrupted as the entrepreneurs on the panel jump in.