Tariffs. Chaos. Panic. The sky is falling! Or… is it?

If you’ve been anywhere near the news lately, you’ve seen the headlines. “Tariffs are coming! Businesses are doomed!” And yeah, for a hot minute, it looked like we were in for a wild ride. But then—mid-recording, literally while the cameras were rolling—everything changed. The news flipped. No tariffs (for now). Just like that.

And that right there is the problem.

We live in an industry that thrives on fear and uncertainty. But here’s the reality: the businesses that thrive—no matter the market, politics or economy—don’t react to uncertainty. They prepare for it. They invest in their people, they stay laser-focused on what they can control, and they don’t waste time chasing what everyone else is doing.

So, the question is: Are you playing defense, waiting for the next crisis to knock you down? Or are you building a business that wins no matter what?

 Hit play. Let’s talk strategy. 

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