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The next time you pick up a strip of tablets at your neighbourhood pharmacy, consider this: the drug you just bought for Rs 170 may have left the factory for Rs 14. That's a markup of over a 1000%. And, it's completely legal.
In this piece, The Ken's Mutasim Khan traces how India's drug pricing system works, and why the pharmacist, the doctor, and the manufacturer are all optimising for something, while the patient simply pays.
This is a read aloud of Mutasim's original story, by Snigdha Sharma, on Daybreak.
📖 Read the full story on The Ken: Wake up, Neo. There’s a glitch in the pharma matrix
Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
By The Ken5
99 ratings
The next time you pick up a strip of tablets at your neighbourhood pharmacy, consider this: the drug you just bought for Rs 170 may have left the factory for Rs 14. That's a markup of over a 1000%. And, it's completely legal.
In this piece, The Ken's Mutasim Khan traces how India's drug pricing system works, and why the pharmacist, the doctor, and the manufacturer are all optimising for something, while the patient simply pays.
This is a read aloud of Mutasim's original story, by Snigdha Sharma, on Daybreak.
📖 Read the full story on The Ken: Wake up, Neo. There’s a glitch in the pharma matrix
Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

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