In this episode of the Discover Strength Podcast, CEO Luke Carlson breaks down the rise of popular fitness trends—like walking with a weighted vest, cold plunging, Zone 2 cardio, yoga, and Pilates—and asks the critical question every smart fitness consumer should start with: “What is your objective?”

Luke explores how trends gain momentum through podcast influencers, social media, and industry supply chains—often without evidence of efficacy. He explains the difference between mechanistic science (what should work) and real-world evidence (what does work), urging listeners to anchor their fitness decisions in outcomes, not hype.

You’ll learn: Why weighted vests probably won’t help bone density or fat loss The science (and limits) behind cold plunges and inflammation Whether Pilates or yoga truly deliver on toning, flexibility, or mindfulness How to filter trends through the lens of scientific efficacy and personal goals

If you're a time-conscious, evidence-seeking exerciser—or simply confused by the ever-changing fitness landscape—this episode will help you cut through the noise.

Discover Strength offers free Introductory Workouts at any location across the United States. You can schedule your free Introductory Workout HERE !