Wall Street likes surefire bets — growth companies that deliver predictable returns for infinite quarters. But in Hollywood, “you’re in the failure game,” says Richard Rushfield. Yet when the alchemy works, hits power the industry. Still studio leaders are mired in machinations to appease investors, often with disastrous results: a studio for sale (Paramount); activist investors (Disney); and open jobs at Netflix and NBCU that have almost nothing to do with creativity. Despite it all, when Sean McNulty and crew evaluate the upcoming box-office slate, they find cause for hope. After all, Ankler Rule No. 1: this is a business of hits.

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