Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

Walter Isaacson: "People want to hear ideas. There's a hunger for that."


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You might know Walter Isaacson as a legendary biographer, or as the former Editor of Time, or as the Chairman and CEO of CNN ... but did you know he was a high school crime reporter for the Times-Picayune? Or that he was recruited to be in the CIA? Or that he actually invented the cable news ticker? This episode, Bob sits down with Walter to discuss why Ben Franklin and Steve Jobs aren't that different, why technology and job creation will always go hand in hand, and how curiosity has been the driving force in his career. 

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