The most predictability businesses have for revenue is the forecast. But what are some other simple steps you can take to build more predictability on revenue?

Toni and Mikkel discuss non-magic steps you can take towards predictable revenue.

• The industrialization of sales (05:09)
• How to go about it (06:32)
• Giving targets to your team (08:31)
• Steer clear of magic (10:31)
• The 10% rule (11:02)
• Give quarterly targets (13:44)
• Where will you add a buffer? (14:47)
• How do you get to quarterly targets? (19:41)
• Too much cushion? (21:33)
• Focus on the 10 percenters (25:30)
• The board and the plan (26:50)

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