What if your nonprofit could grow its impact by 5x, WITHOUT increasing staff or burning out your team? That’s exactly what Greg Harrell-Edge did during his tenure as Executive Director of CoachArt. And you’d never believe that a mindset shift ultimately led to their 37% year-over-year increase in impact, sustained over five years.

Greg shares how a single board retreat sparked a movement within the organization, and why traditional models of nonprofit growth no longer serve today’s landscape. He also reveals how he created a unique spin on monthly giving by forming online advisory boards and inviting donors to contribute not just funds, but also their expertise.

Now, Greg is channeling his hard-won insights into the Proimpact Project, a content and community hub built to help Executive Directors embrace modern growth strategies. You’ll hear practical frameworks (like his 3x 3y napkin test), fresh takes on donor engagement, and ideas for building a movement.

Resources & Links

Learn more about the Proimpact Project on their website and connect with Greg on LinkedIn.

Greg shares his TEDx talk, An Impact-First Way to Think About Charity, on his LinkedIn.

Check out one of Greg’s favorite books, Obsessed: Building a Brand People Love from Day One, by Emily Heyward.

This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most.

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? Click here!