Today’s episode is a little different. Sara Loretta and I met through Jay Clouse’s Creative Companion Club. I mentioned I was offering free podcast coaching for episodes of this show, and she pitched coming on to talk about podcast guesting. While I thought we were going to talk about her advice for being a good guest, what we ended up doing was having a great conversation about our experiences. But don’t worry: it gets tied together at the end. Because we’re constantly told that online business owners need to be on brand. But the truth is being open, and showing the personal side, establishes the like and trust factors. And ultimately, that is how you be a good podcast guest.

Top Takeaways

• It’s up to the podcast host to reach out to you with a topic in mind. They need to come up with the topic and questions based on what best serves their audience.
• As a potential guest that’s pitching yourself, you should have a few topics ready to send out to people. Podcasts are, after all, a great way to establish authority and expertise.
• Have a few stories to tell that reinforce your points and add background to your topic. Personal stories help people connect with you. And while you won’t win over everyone, you shouldn’t try to.

Show Notes

• Sara Loretta
• Sara on Instagram
• Sara on Twitter
• Sara Loretta at Notion
• Why We Succeed Podcast 
• Join the Creator Crew

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