Rus Smith is not your ordinary kind of coach...nor is he your ordinary kind of coach developer. Rus works to develop potential, Rus is a true developer of talent...but not in the way that many might think. The kind of talents that Rus develops are found in people that live in places that a lot of other people wouldn't go with people that a lot of other people wouldn't want to engage with.

Not Rus...Rus has a talent for developing people...he has a passion to find the spark inside them and to ignite that spark. He is damn good at it too...

In this conversation we cover a lot of ground including...

- What FA Technical Director, Dan Ashworth taught Rus about working with people when he was the Academy Manager at West Bromwich Albion
- How he trained police officers to become coaches and reduced crime in their neighbourhood by 70%
- How he trained 'Helen the Belly Dancer' and how she wrote her session plan on a yoga mat
- His key beliefs about people development including his mantra 'a person in sport...is a person out of court'.
- His 'Catch you in' programme which engages young people in sport and coaching be rewarding them for the good things that they do

This is high performance work delivered in a community context. The skill and dedication is so impressive.

Enjoy

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