An 'overnight success' is often many years in the making and that's certainly the case for the Our Cow empire.

Husband and wife duo Dave McGiveron and Bianca Tarrant scraped together a deposit to buy a small cattle property in 2019 and fulfill their dream of being 'mad weaner producers'.

With just one steer to their name, they launched a direct-to-consumer meat business which soon exploded into a meat subscription powerhouse turning over more than $40 million a year. 

But it hasn't been without sacrifice, failure and some hair-raising stories of tackling challenges head-on. 

Hear what it takes to build Our Cow with two people determined to tighten the connection between consumers and the producers of their food. 

takeaways

• Transitioning from mining to farming requires significant lifestyle changes and sacrifice 
• Drought taught valuable lessons about resilience and mindset
• Business coaching helped shift their perspective from victim to controller
• Innovating during crises can lead to new business opportunities
• The subscription meat model provided stability and growth
• Crowdfunding engaged the community and provided necessary capital to scale up operations

chapters

00:00 Introduction and Exploring the Dynamics of a Husband and Wife Partnership in Farming

08:56 The Journey to Owning a Farm

14:22 Facing Challenges: Drought and Mental Resilience

17:15 Innovating Through Crisis: The Birth of a New Business Model

27:49 Navigating Growth: Challenges and Opportunities

30:29 COVID-19: A Catalyst for Change

36:54 The Subscription Model: A Lifeline for Survival

42:00 Crowdfunding: Engaging the Community

Check out the meat subscriptions on offer at Our Cow - we think anyone directly supporting Aussie farmers deserves a plug!

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