Email marketing is a game-changer for petpreneurs! But when it comes to automated emails, many of us are stuck thinking that only means a welcome email sequence.

In this episode with copywriter Sara Gillis, we’re taking a look at two powerful types of email sequences that you don’t want to neglect: nurture sequences and launch sequences. These strategic messages can transform your email marketing, keeping your audience engaged at different stages of your pet business.

One common roadblock Sara and I talk about in this episode is the fear of annoying your list with too many emails. But let’s flip that script! If you don't reach out regularly, you’re essentially ghosting your subscribers. Consistent communication is key! And that’s where email sequences come in handy.

If you get stuck when it comes to actually writing emails for your business, Sara shares some great hacks to beat writer’s block and give your messaging a personal touch.

Speaking of personal touch, Sara has a fun Brand Voice Quiz on her website that can help you identify your unique brand voice and provide prompts for your email and social media content. I took the quiz myself and discovered my brand voice is Charming and Joyful. What’s yours?

Join me, Tori Mistick, for a new solo episode packed with valuable insights and resources to elevate your pet business. In this episode, we’re continuing our Q2 focus on email marketing, a crucial tool for pet pros looking to grow their businesses. Tune in to discover:

• Personal Updates: Catch up on what’s happening in my life, including my latest hobbies and adventures. I'm teaching a boxing class 🥊 Hence all the boxing puns here!
• WWR Society Insights: Get the scoop on the latest resources available to my membership community, including a lesson on how to do a cold subscriber scrub and email subscriber survey sequences.
• Expert Tips: My guest expert on the podcast this month is Sara Gillis of What Sara Said. She shares advice on creating automated email sequences beyond the welcome series. That episode drops June 12th!
• Course Launches: The pet pros in my Course Creator Mastermind program are launching their courses this month! I'm so proud of what they've created and can't wait to see how the launches go!
• Resource Recap: A quick rundown of the fantastic email marketing resources I’ve shared this quarter, including interviews and lessons.

Don’t miss out on this KNOCKOUT episode filled with practical tips and expert advice to help you punch up your pet biz with email marketing! 🥊

Get on the waitlist to join Wear Wag Repeat Society for Q3: https://wearwagrepeat.com/society/ 

Feeling stuck on what to email your subsrobers? Not sure if your emails are strategically designed to turn subscribers into customers?

I have an idea for you! Not only will this idea help to build trust with your audience and encourage sales, but it will give you more free time this Summer!

Listen to this episode of my Short Leash series and let me know if you're going to try this idea with your email marketing this summer. 

In this episode, I’m talking with Deanna Seymour, a branding and content strategy expert. Although she’s not directly in the pet industry, I’m excited to feature experts from beyond the pet world who can provide us with valuable and actionable advice!

We discuss how to build a community without relying 100% on social media. If you’re not a fan of social media platforms or if you’re not seeing results (like new clients and revenue), there are other ways to foster community and grow your pet business.

For starters, Deanna has been organizing virtual networking events with co-hosts to connect with new people and establish community. She also sends out emails to her list every Thursday. In her weekly emails, Deanna follows a formula that involves starting with a personal story then tying it into her business.

When you listen to this episode, you’ll learn Deanna's tips on generating your own stories and incorporating them into your business content strategy. One of her favorite ways to transition from storytelling to selling in email is with a fun GIF. They’re funny and establish a friendly relationship with your email list.

I initially met Deanna through her GIF making course. Use code WEARWAGREPEAT to GIF it Up for just $25!

It might only be May 1st, but I’m getting on people’s calendars for October and November! People are less responsive and more booked up than usual, so consider this your sign to plan ahead! 

Here’s what you can expect from me this May:

• Guest Expert episode with content strategist Deanna Seymour (May 8)

• Wear Wag Repeat Society: Optimise your Welcome Sequence to SELL on autopilot

• Course Creator Mastermind: Lessons are being recorded and sales pages are being created for the June 12th course launch! 

• Late-May Release: A new “done-for-you” email marketing service

• Personal update: I’m going on vacation to Italy!

Join my email list to stay in the loop on everything 🐾

The Short Leash is my monthly short episode designed to reel you back in to focus on one action that can make an impact in your pet industry business. 

• Repurpose one of your welcome sequence emails as an email blast to your whole list of pet lovers
• Repurpose a"Secret Sauce" or "Brand Story" email from your welcome sequence as a "Reintroduce Myself" post on your pet brand's social media. 

Work smarter not harder and re-use the great emails you've already written! Chances are there's a big part of your audience who hasn't seen them yet. Those who have will be reminded why they love you and the work you do in the pet industry :) 

Get ConvertKit to grow an email list that works for you. 

Need extra help? Book a 1:1 Strategy Session where I can help you with anything you need to grow your pet business online. 

In this solo episode, I take a step back in 2 ways! One step back in strategy and also a step back in time... you'll see what I mean!

If you haven't started an email list yet, the best time to start one is TODAY. First, you need an email service provider. 

My favorite ESP is ConvertKit (that's my affiliate link). 

Next, I'm sharing 6 of my favorite podcast episodes from the archives that touch on email marketing. There's an episode for you no matter where you are in your email marketing journey!

GET ON MY EMAIL LIST! 

On this episode, I’m talking with Kerrie Fitzgerald of Ecommerce Society. I’ve known Kerrie for years and I love a chance to get on the line with her and talk about digital marketing. 

Today’s conversation is full of actionable advice. Kerrie explains the five emails that you need to send to new subscribers when they join your email list. 

These five emails are written in advance and scheduled as part of an automated email welcome sequence. In my pet business, I use ConvertKit to manage my email marketing, including my email welcome sequence.

What I love about Kerrie’s strategy that I’m about to share is that she explains the reason behind all five emails. And overall, they’re designed to make sales. 

Your welcome sequence is when new subscribers are the MOST interested in you and your business. So you need to take advantage of that and make it easy for them to get what they came to you for. 

This episode is part of my Q2 Email Marketing theme. Stay tuned for more expert interviews with actionable advice and solo episodes that will help you reach more pet lovers who need you in their lives! 

Hear what's happening for petpreneurs this April in Wear Wag Repeat:

• Kicked off the quarter with K9 in 90 goal planning workshop
• Course Creator Mastermind is underway!
• Wear Wag Repeat Society now OPEN with Q2 Email Marketing theme
• April Podcast Guest: Kerrie Fitzgerld on setting up email automations, email funnel creation, creating customer superfans
• April Solo episodes: Email list growth sprints vs. marathons, The Short Leash
• Personal update: I'm wapping up my first semester as a University Professor, working on my Italian lessons for a vacation to Italy in May

Join Wear Wag Repeat Society: Enrollment is open April 1-7 🐾

The Short Leash is my monthly short episode designed to reel you back in to focus on one action that can make an impact in your pet industry business. 

• Sign up for the FREE K9 in 90 Workshop on April 1: https://wearwagrepeat.com/k9in90/ 
• Get the accountability you need to reach your goals for the next 90 days in Wear Wag Repeat Society. Enrollment open April 1- 7. Get on the waitlist here: https://wearwagrepeat.com/society/ 

 In the pet hospitality industry? Check out The Dog Guru's Business Bootcamp Workshop happening live in Denver, Colorado April 10 + 11.