Web 2.5

How can brands and creators monetize their work without competing in the “Attention Economy?”

This week, our guest on Web 2.5 is Julien Genestoux, the Founder and CEO of Unlock, a web3 protocol for memberships and loyalty.

Julien was motivated to find a way to avoid the “Attention Economy,” the rat race in which brands and creators are forced to compete for attention by publishing a never-ending stream of divisive content. Instead, he sees an opportunity to empower these brands and creators with tools to monetize their work through memberships.

As a result, Julien and his team are building Unlock, an open-source protocol that enables anyone to create, manage, and distribute membership contracts by leveraging the blockchain in the background. With a simple interface to create an NFT-based membership using self-set parameters, Unlock gives developers, brands, creators, and platforms the ability to offer unique benefits and experiences to their fans and followers by “membershipifying” anything.

In this episode, we will discuss what a protocol even is, how Unlock works and makes membership creation super seamless, and some broader themes and trends that Julien sees for memberships and loyalty in web3.

Show Notes:
0:00 Episode announcement
0:33 Show intro
1:19 Julien’s intro and career prior to web3
5:55 Julien explains how the “Attention Economy” is unhealthy
7:15 Julien’s take on how the “Attention Economy” can be remedied with the “Membership Economy”
10:13 Julien explains what is Unlock and what is a protocol
16:51 Julien shares use cases for Unlock
18:17 How to customize a membership on Unlock
19:59 Sponsored message from Hang
23:11 Why Unlock was created
24:32 Julien explains what it means for a protocol to be community-owned and governed
26:08 How DAOs are used as incentives for Unlock
27:30 How Unlock generates revenue while being community-owned and governed
29:12 Julien shares his ideas on the future of social media and how Unlock can be leveraged in those spaces
31:54 Julien details why a decentralized platform is better
33:07 Julien’s opinion on the most misunderstood part of web3 and decentralization
34:53 Julien shares his vision of success
35:43 Shill
36:43 Wrap-up
36:53 Closing

Show Resources:
Unlock’s Website: https://unlock-protocol.com/
Unlock on Twitter: https://twitter.com/UnlockProtocol
Flocker’s Website: https://www.flocker.app/
Julien’s Website: https://ouvre-boite.com/
Julien on Twitter: https://twitter.com/julien51
Julien on LinkedIn: https://www.linkedin.com/in/juliengenestoux/

Show Sponsor:
Hang.xyz: https://www.hang.xyz/

Show Website:
https://www.web2point5.io

Subscribe to Show Newsletter:
https://newsletter.web2point5.io/subscribe

Show Credits:
Dana Hork (Founder, Host, Producer)
Ron Passaro (Co-Producer/Editor)
Seton Rossini (Brand Design/Cover Art)

DISCLAIMER: This show is strictly educational. None of this is financial, tax, or investment advice — and not a solicitation to buy or sell any assets or to make any financial decisions. Please always do your own research. For important disclosures, see web2point5.io/disclosures.

How can web3 and the metaverse drive deeper consumer connections for one of the world’s leading CPG brands?

Our guest on our Season 2 premiere is Kate Brady, the Head of Next Gen DTC Connections & Innovation at PepsiCo. Kate and her team enable and accelerate PepsiCo’s engagement directly with its customers, including by leveraging web3 technologies & metaverse experiences.

In this episode, Kate explains how PepsiCo leverages web3 to forge direct customer connections, discusses some of the big case studies from PepsiCo’s portfolio using NFTs, POAPs, and metaverse experiences, and shares key learnings and insights from the company’s web3 journey.

Show Notes:
0:00 Episode Announcement
0:35 Show intro
2:12 Kate’s intro and PepsiCo career prior to Web3
6:28 Kate explains the Next Gen DTC Connections and Innovation Team
9:48 An overview of PepsiCo’s Web3 Center of Enablement
11:37 A walk-through of PepsiCo case studies starting with Pepsi Mic Drop
13:05 An overview of the Gatorade Player of the Year activation
15:00 Kate explains POAPs and how PepsiCo is leveraging them with the BBMAs
17:01 LIFEWTR’s activation at Art Basel
17:35 Mtn Dew’s Call of Duty activation
20:03 Kate details Cheetos / Chesterville
22:54 Kate shares some of PepsiCo’s global case studies with Sabritas and De Todito
24:44 Sponsored message from Hang
27:14 How Frito Lay used packaging to connect with consumers
29:01 Kate explains the Pepsi Mic Drop 2.0 activation
30:49 How PepsiCo measures success across the portfolio of its activations
32:37 How Kate’s priorities have shifted since the first Mic Drop activation
34:56 Kate shares trends that may drive future activations
35:57 Kate shares roadblocks and barriers that she faces in the industry
37:23 An overview of internal workings and bringing Web3 into PepsiCo
39:23 Kate’s shoutouts and job opportunities
41:20 Wrap-up
41:36 Closing

Show Resources:
Kate Brady on LinkedIn: https://www.linkedin.com/in/katebrady1007/
Kate Brady on Twitter: https://twitter.com/katebrady1007?lang=en
PepsiCo’s Website: https://www.pepsico.com/
PepsiCo’s Job Board: https://www.pepsicojobs.com/main

Show Sponsor:
Hang.xyz: https://www.hang.xyz/

Show Website:
https://www.web2point5.io

Subscribe to Show Newsletter:
https://newsletter.web2point5.io/subscribe

Show Credits:
Dana Hork (Founder, Host, Producer)
Ron Passaro (Co-Producer/Editor)
Seton Rossini (Brand Design/Cover Art)

DISCLAIMER: This show is strictly educational. None of this is financial, tax, or investment advice — and not a solicitation to buy or sell any assets or to make any financial decisions. Please always do your own research. For important disclosures, see web2point5.io/disclosures.

Why do big brands and IP owners enter the world of Web3? What have they hoped to get out of it? And what new trends and themes can we expect from them in 2023?

This week, on our Season 1 finale of Web 2.5, our guest is Avery Akkineni. Avery is the President of Vayner3, a Web3 consultancy that guides some of the world’s leading Web2 enterprises through their journey into Web3. Their services cover cryptocurrencies, NFT program development, immersive digital experiences (aka the metaverse), and more – and they work with some of the world's most iconic brands in the process. In addition to her role at Vayner3, Avery is also the co-host of a new Coindesk podcast called Gen C, covering how brands and marketers are using Web3 to experiment and transform their businesses.

In this episode, Avery will answer some of the world’s biggest Web 2.5 questions like why are all of these big Web2 brands investing in the Web3 game, what value they see in Web3, and what new trends we can expect in 2023.

Show Notes:

0:00 Season Finale Overview
1:02 Show Intro
2:22 Avery and Dana discuss being named one of Coindesk’s Most Influential for 2022
3:06 Avery introduces herself and Vayner3
4:36 Avery shares the types of client(s) that partner with Vayner3 and why
8:10 An overview of Vayner3’s use cases for brands in 2022
12:57 Avery explains what improves a brand’s chances of success
15:03 Avery shares her go-to-market strategies
16:59 Avery’s take on the crypto winter and the negative news cycles
19:30 The cultural and behavioral transformations of Web3
21:46 An overview of niche vs. mainstream adoption and how Web3 is inevitable
24:33 Vayner3’s predictions for Web3 in 2023
27:28 Avery’s shoutouts
29:02 Shill
29:54 Wrap-up
30:03 Closing

Show Resources:
Vayner3’s Website: https://vayner3.com/
Vayner3 on LinkedIn: https://www.linkedin.com/company/vayner3/
Vayner3 on Twitter: https://twitter.com/Vayner3
Vayner3 on Instagram: https://www.instagram.com/vayner3/
Avery Akkineni on LinkedIn: https://www.linkedin.com/in/averyakkineni/
Avery Akkineni on Twitter: https://twitter.com/avery_akkineni
Avery Akkineni on Instagram: https://www.instagram.com/avery.akkineni

Show Website:
https://www.web2point5.io

Subscribe to Show Newsletter:
https://newsletter.web2point5.io/subscribe

Show Credits:
Dana Hork (Founder, Host, Producer)
Ron Passaro (Co-Producer/Editor)
Seton Rossini (Brand Design/Cover Art)

DISCLAIMER: This show is strictly educational. None of this is financial, tax, or investment advice — and not a solicitation to buy or sell any assets or to make any financial decisions. Please always do your own research. For important disclosures, see web2point5.io/disclosures.

Why does the world’s biggest company launch into the metaverse? What’s their approach? How does it go? What are they learning? 

This week, our guest on Web 2.5 is Justin Breton, the Director of Brand Experiences & Strategic Partnerships at Walmart. Justin and his team are responsible for driving meaningful engagement with Walmart customers via brand engagement programs, including shoppable livestreams, augmented reality activations, and now, Walmart’s presence in the metaverse.

Justin was behind the launch of Walmart’s first foray into the metaverse with two immersive experiences on Roblox — Walmart Land & Walmart Universe of Play. Across both spaces, Walmart converted its store “aisles” into virtual “isles” with the ability to explore fashion, style, beauty, entertainment, toys, and more – all in a virtual world shaped like the Walmart logo.

In this episode, Justin gives Dana Hork, the show’s host and the former head of Walmart’s social media, a behind-the-scenes view into everything from what Walmart’s doing, why they are doing it, and what they’ve learned along the way. It’s jam-packed with insights helpful for brands big and small exploring online virtual experiences.

DISCLOSURE: Host Dana Hork is a former Walmart employee and, at the time this episode initially aired, owned Walmart stock obtained during her tenure at the company. For more information, see web2point5.io/disclosures.

Show Notes:
0:00 Show intro
0:53 Dana shares her experience working for Walmart
1:15 Justin explains his role and his team’s remit for driving brand engagement
1:56 About shoppable livestreams
2:13 About virtual experiences like Roblox
2:42 How the metaverse came into consideration for Walmart
3:27 Why Walmart decided to partner with Roblox
4:49 Former Walmart CMO, Barb Messing, is now the CMO at Roblox
5:34 Justin shares his Web3 journey (he’s a newbie)
6:37 Walmart’s exploration of NFTs, DAOs, and other dimensions of Web3
8:15 An overview of Walmart’s Roblox activations
9:48 Walmart and Roblox’s goals for the launch
10:53 An overview of Walmart Land
12:00 An overview of Walmart Universe of Play
12:31 How Justin’s team tackled merchandising
14:27 Connecting (or not) the virtual world and physical goods via transactions
14:57 How customer acquisition works in the metaverse16:29 An overview of the quantitative and qualitative performance of Walmart’s Roblox experiences
19:31 Justin explains what drives favorability and unfavorability
20:44 Walmart’s partners for the Roblox activations
21:35 How platforms are attracting brands (or the other way around)
23:41 Walmart’s Decentraland + Sabrina Carpenter partnership
25:12 The insights that drove a partnership with Roblox
26:02 Justin compares his expectations with the outcomes of the activations
27:20 Justin shares advice for other metaverse builders
28:30 The flexibility of the metaverse for brands
29:25 How to access Walmart’s Roblox experiences
29:50 Wrap-up
30:20 Closing

Resources:
Walmart Land: https://www.roblox.com/g

Show Website:
https://www.web2point5.io

Subscribe to Show Newsletter:
https://newsletter.web2point5.io/subscribe

Show Credits:
Dana Hork (Founder, Host, Producer)
Ron Passaro (Co-Producer/Editor)
Seton Rossini (Brand Design/Cover Art)

DISCLAIMER: This show is strictly educational. None of this is financial, tax, or investment advice — and not a solicitation to buy or sell any assets or to make any financial decisions. Please always do your own research. For important disclosures, see web2point5.io/disclosures.

How can the blockchain power new ownership opportunities for Black creatives, investors, and entrepreneurs?

Our guest on Web 2.5 this week is Shondra Washington, the Co-Founder & CEO of Black@, a token-gated private community for Black creatives, entrepreneurs and investors.

Black@ first took shape at Art Basel 2021 – and since then has grown into a full-blown digital community with token-gated chat rooms, member-only events, coordinated NFT group buys, and a burgeoning roster of technology apps that the community builds and monetizes. Black@ also recently announced a partnership with Andreessen Horowitz to support Black artists.

On the show, host Dana Hork talks with Shondra, a former Investment banker and fractional Chief Financial Officer, about how Black@ came to be, some of the unique ways they are activating their community, their very Web 2.5 products like token-gated emails, and some universal lessons and insights for anyone looking to build and foster a thriving digital community.

Show Notes:
0:00 Show Intro
1:47 The origins of Black@
3:44 How the Co-Founders came up with Black@ at Art Basel
4:34 Why Black@ made the community token-gated
6:01 How Black@ priced their initial NFTs
7:05 Benefits of an open minting window
7:45 Black@ current activations & activities
9:21 Unpaid vs paid membership at Black@
9:55 Membership benefits around access and education
10:31 Membership benefits around group buys of NFTs
12:10 Why product development matters to Black@
13:57 Token-gated emails with Gated
17:08 About Payroll3
19:44 About the Black Digital Art Collective & partnering with a16z
22:04 Lessons on building a thriving digital community
23:34 Black@’s business model
25:41 The hardest & easiest part of Black@
27:36 Shout-outs
29:19 What’s next for Black@
31:33 Shondra’s hope for Web3 at-large
32:20 Shill
33:35 Wrap-up
33:51 Closing

Resources:
Black@’s Website: https://www.blackat.io/
Black@ on Twitter: https://twitter.com/Blackatxyz
Shondra Washington on Twitter: https://twitter.com/shondradanielle
Gated: https://tokengated.co/
Payroll3: https://www.payroll3.xyz/

Show Website:
https://www.web2point5.io

Subscribe to Show Newsletter:
https://newsletter.web2point5.io/subscribe

Show Credits:
Dana Hork (Founder, Host, Producer)
Ron Passaro (Co-Producer/Editor)
Seton Rossini (Brand Design/Cover Art)

DISCLAIMER: This show is strictly educational. None of this is financial, tax, or investment advice — and not a solicitation to buy or sell any assets or to make any financial decisions. Please always do your own research. For important disclosures, see web2point5.io/disclosures.

How could the blockchain make fashion more social, more interactive, and drive new economic opportunities for women?

This week, host Dana Hork sits down with Michelle Reeves, the Co-founder and CEO of Mavion, a leading Web3 company focused on empowering women through fashion.

Mavion’s first NFT collection has been a pioneer in the physical meets digital realm, where NFT holders have access to the physical jewelry pieces featured in their NFT. Plus, Mavion teamed up with iconic fashion designer Rebecca Minkoff this fall to create NFT collections for fans who want exclusive access, perks, and a seat at the design table.

But beyond their work today, Mavion has a big vision for how NFTs and gamified shopping experiences can empower women and enable them to participate in the financial upside of their digital fashion purchases. We get into that and more, on this week’s episode of Web 2.5.

DISCLOSURE: At the time of recording, host Dana Hork owned 1 Mavion NFT. For more information, see web2point5.io/disclosures.

Show Notes:
0:00 Show intro
1:25 Michelle Reeves introduces her early career
4:06 About the Accessory Junkie and the challenges of scaling
5:15 When Web3 was just gaming
6:06 The beginnings of Mavion
6:34 Overview of Mavion
7:28 How Mavion holders could earn rewards and royalties
8:36 How Mavion NFTs cross over into both physical and digital realms
9:33 An overview of Mavion's NFT collections including their collaboration with Rebecca Minkoff
12:08 What Web3 enables
13:32 Mint recap, minting strategies, and the mindful mint
16:18 Customer targeting strategy
19:03 BYOC Bring your own customer
19:39 Advice for companies exploring Web3
21:41 Reaction to Rebecca Minkoff’s experimentation philosophy
25:30 How Michelle would use her Web3 “magic wand”
29:03 How to find Mavion
29:46 Question I didn’t ask
31:28 Wrap-up
31:50 Closing

Resources:
Mavion’s Website: https://mavion.world/
Mavion on Twitter: https://twitter.com/MAVIONworld
Mavion on IG: https://www.instagram.com/mavionworld/
Michelle Reeves on Twitter: https://twitter.com/Michellejreeves
Michelle Reeves on IG: https://www.instagram.com/michellejreeves/

Show Website:
https://www.web2point5.io

Subscribe to Show Newsletter:
https://newsletter.web2point5.io/subscribe

Show Credits:
Dana Hork (Founder, Host, Producer)
Ron Passaro (Co-Producer/Editor)
Seton Rossini (Brand Design/Cover Art)

DISCLAIMER: This show is strictly educational. None of this is financial, tax, or investment advice — and not a solicitation to buy or sell any assets or to make any financial decisions. Please always do your own research. For important disclosures, see web2point5.io/disclosures.

Why does an iconic fashion brand spend time experimenting in Web3? And why would they partner with a Web3-native community as part of their go-to-market plan?

This podcast episode is part of a special back-to-back two-episode series featuring two powerhouses in the fashion world, Rebecca Minkoff and Michelle Reeves.

On this episode, show host Dana Hork sits down with Rebecca Minkoff, the co-founder, designer, and entrepreneur behind the global fashion brand bearing her name, to discuss her company’s foray into the world of Web3 and NFTs. Rebecca discusses her recent NFT collaboration with Mavion, some of the leading Web3 companies & entrepreneurs she admires, plus she's got advice for others companies interested in Web3, too.

Next week’s episode will feature the second half of our conversation featuring Mavion Co-Founder & CEO Michelle Reeves.

Show Notes:
0:00 Show intro
1:57 Rebecca introduces herself
3:22 The founding story of Rebecca Minkoff
4:42 Rebecca’s first introduction into Web3
5:41 How Rebecca Minkoff met Michelle Reeves at Mavion
6:17 Mavion x Rebecca Minkoff collection overview
7:39 Customer targeting strategy for the collection
8:51 What’s compelling about Web3? Why spend time on it?
11:02 Why does representation matter to Rebecca in Web3?
11:42 Web3 companies Rebecca admires
12:49 About Rebecca’s book Fearless and how it applies to Web3
16:01 Advice for existing businesses in Web3
17:22 Final topics and summary of podcast
17:56 Wrap up
19:15 Closing

Show Website:
https://www.web2point5.io

Subscribe to Show Newsletter:
https://newsletter.web2point5.io/subscribe

Show Credits:
Dana Hork (Founder, Host, Producer)
Ron Passaro (Co-Producer/Editor)
Seton Rossini (Brand Design/Cover Art)

DISCLAIMER: This show is strictly educational. None of this is financial, tax, or investment advice — and not a solicitation to buy or sell any assets or to make any financial decisions. Please always do your own research. For important disclosures, see web2point5.io/disclosures.

How are NFTs transforming opportunities for artists?

On this week’s show, we have Amber Vittoria, the NYC-based artist and poet, to talk with us about how web3 and NFTs are changing the game for artists and collectors.

Amber is known for her bold, vibrant, and colorful artwork – using ink, colored pencil, and acrylic paint to create her signature rainbow gradients. And she is also one of the leading artists building her brand and business at the intersection of web2 and web3.

She started her career working in all facets of design, having been in-house, agency-side, and also working as an independent freelancer. But it was in early 2017 when she bought her first crypto – and later in 2021 when she sold her first NFT – that she started her journey into how the blockchain could transform the landscape for artists and collectors.

Since then, she’s been taking the web3 world by storm with a series of highly in-demand NFT collection drops. And along the way, she’s also amassed a wildly impressive roster of brand partners. But beyond her fans inside the halls of big consumer brands, she’s also built a rabid collector fan base, known as Vittorians, who have amassed everything from her NFTs, her pins, socks, and other merch. She’s also the author of the forthcoming book, These Are My Big Girl Pants.

On this week’s show, Amber tells us about her career, her book, her merch, her partnerships - and how NFTs are changing the game for artists.

DISCLOSURE: At the time of recording, I collected 2 Amber Vittoria NFTs. For more information, see web2point5.io/disclosures.

Show Notes:
0:00 Show intro
2:01 Amber’s Intro including college, post-college work & freelancing
4:21 Buying her first Bitcoin and ETH
4:51 Buying her first NFT
5:43 Freelancing at the start of the pandemic
6:43 Discovering NFTs and starting to mint
8:08 Description of Amber’s artwork
10:15 How poetry and visuals mix
11:28 Description of a few of Amber’s NFT Collections
15:09 Inspiring others, including kids
15:50 Brand partnerships
18:00 Working with Instagram & being among the first to mint and sell an NFT on the platform
20:40 Moonpay partnership
23:07 Criteria for partnerships and when she says yes
24:52 Personal impact of selling in web3
27:24 Amber explains what an NFT is
30:28 What are royalties and why are they important to artists
33:28 How would you like to be remembered in the long term
34:57 About her book, “These Are My Big Girl Pants”
37:37 Shill - URLs and more
38:38 Wrap up
39:02 Closing

Resources:
Amber Vittoria’s Website: https://www.ambervittoria.com/
Amber Vittoria on Twitter: https://twitter.com/amber_vittoria
Amber Vittoria on Instagram: https://www.instagram.com/amber_vittoria/

Show Website:
https://www.web2point5.io

Subscribe to Show Newsletter:
https://newsletter.web2point5.io/subscribe

Show Credits:
Dana Hork (Founder, Host, Producer)
Ron Passaro (Co-Producer/Editor)
Seton Rossini (Brand Design/Cover Art)

DISCLAIMER: This show is strictly educational. None of this is financial, tax, or investment advice — and not a solicitation to buy or sell any assets or to make any financial decisions. Please always do your own research. For important disclosures, see web2point5.io/disclosures.

What is the blockchain? What are NFTs? What is Web3?

This week's podcast is a special educational episode where “Zeneca explains it all.” Host Dana Hork sits down with Zeneca, the founder of ZenLabs, an educational company that is working to onboard billions more people into web3, to help define and explain a series of terms -- in simple terms.

We cover everything from what are NFTs, to what is the blockchain, to what is web3, and more. It’s perfect for anyone new to the space trying to learn -- and it’s great for experts seeking simple-to-use language to describe this all to others.

Show Notes:
0:00 Special episode overview
1:02 Show intro
3:18 Blockchain
5:16 Tokens
6:41 Non-fungible Tokens (NFTs)
9:37 Minting
10:19 Smart contract
11:10 Decentralized Finance (DeFi)
12:41 Crypto
13:53 Metaverse
17:50 Artificial Intelligence (AI)
20:01 Decentralized Autonomous Organizations (DAOs)
22:28 FOMO
23:09 GM
23:22 Shill
23:54 Web3
24:45 Wrap and 30 Days of NFTs
24:56 Closing

Resources:
Zeneca on Twitter: https://twitter.com/Zeneca_33
ZenAcademy on Twitter: https://twitter.com/ZenAcademy_
Zeneca's Website: https://zeneca.xyz/
ZenAcademy’s Website: https://zenacademy.gitbook.io/the-castle/
Free Email Course from ZenAcademy: https://30daysofnfts.com/

Show Website:
https://www.web2point5.io

Subscribe to Show Newsletter:
https://newsletter.web2point5.io/subscribe

Show Credits:
Dana Hork (Founder, Host, Producer)
Ron Passaro (Co-Producer/Editor)
Seton Rossini (Brand Design/Cover Art)

DISCLAIMER: This show is strictly educational. None of this is financial, tax, or investment advice — and not a solicitation to buy or sell any assets or to make any financial decisions. Please always do your own research. For important disclosures, see web2point5.io/disclosures.

How DO people learn web3? And what would it take to help educate the next billion users (and more)?

This week’s episode is the first show in a two-episode series with Zeneca, one of the leading builders, influencers, and educators in web3.

This week is an in-depth, behind-the-scenes interview exploring Zeneca’s personal journey into web3, his success as a content creator and project founder, and how he’s now transforming his organically built community into a full-blown company called ZenLabs. He’s aiming to build, as he calls it, the “McKinsey of Web3,” helping to educate and onboard billions of new users into web3 through a broad portfolio of ventures.

Next week will be a special educational episode where “Zeneca explains it all.” Host Dana Hork will ask Zeneca to help define and explain a series of terms -- everything from what are NFTs, to what is the blockchain, to what is web3, and more. It’s perfect for anyone new to the space trying to learn -- and it’s great for experts seeking simple-to-use language to describe this all to others.

Show Notes:
0:00 Two-episode series overview
1:30 Show intro
3:00 Zeneca’s intro, his 1st career as a professional poker player, buying his first crypto
6:23 Zeneca's early interest in NFTs & owning digital assets
7:40 Zeneca’s first NFTs
8:38 Feeling lost and confused buying his first NFTs (just like the rest of us!)
9:49 Leaving poker behind for NFTs
10:57 Beginning to write
11:57 Creating content & the origins of his NFT-enabled community ZenAcademy
15:37 How to foster community with a broad range of expertise in the community & the tier structure of ZenAcademy going forward
17:58 What makes a successful community
19:23 What is ZenMedia and who is Zeneca trying to reach and with what message
21:04 What content is resonating on each social media platform
22:50 Advisory services and who reaches out and when does he say yes
24:00 Consulting and a vision for building the "McKinsey of web3"
25:59 What NFTs does Zeneca collect and why
27:40 What is generative art
30:29 Why will ZenLabs be successful (among others) in onboarding the next billion users into web3
32:43 Is Zeneca surprised by his success and growth plus the benefits of delegating to his team
34:31 Leadership lessons in scaling his company
36:06 Zeneca's values
37:57 A conversation on bringing goodness into the industry
39:49 A question not often asked -- what are the downsides to all of this
41:34 The Web 2.5 world view plus planning for the worst & hoping for the best
43:31 A slogan to live by -- “Good people + Good technology + Good intentions => Good outcomes”
44:15 Shilling ZenAcademy, 30 Days of NFTs
45:25 Closing

Resources:
Zeneca on Twitter: https://twitter.com/Zeneca_33
ZenAcademy on Twitter: https://twitter.com/ZenAcademy_
Zeneca's Website: https://zeneca.xyz/
ZenAcademy’s Website: https://zenacademy.gitbook.io/the-castle/
Free Email Course from ZenAcademy: https://30daysofnfts.

Show Website:
https://www.web2point5.io

Subscribe to Show Newsletter:
https://newsletter.web2point5.io/subscribe

Show Credits:
Dana Hork (Founder, Host, Producer)
Ron Passaro (Co-Producer/Editor)
Seton Rossini (Brand Design/Cover Art)

DISCLAIMER: This show is strictly educational. None of this is financial, tax, or investment advice — and not a solicitation to buy or sell any assets or to make any financial decisions. Please always do your own research. For important disclosures, see web2point5.io/disclosures.