Wedding Pros who are ready to grow - with Becca Pountney

Today I am taking you behind the scenes of TWIA (aka as the Wedding Industry Awards) with the founder Damian Bailey. As a wedding photographer himself he has set up the most successful wedding awards in the UK. Today I ask him the questions you all want to know the answers to, so you can decide if entering the awards is for you.

Entries close on Monday 23rd September, voting closes on Monday 30th September 2024.

Click here to enter

Follow TWIA on Instagram

Want to meet other likeminded wedding pro's so that you can share ideas, network and help each other out? Then why not go ahead and join my free Wedding Pro community over on Facebook:

https://www.facebook.com/groups/weddingprosreadytogrow/

Find out more about how I can help you grow your wedding business over on my website or Instagram page:

www.beccapountney.com

www.instagram.com/beccapountney

Time Stamps:

00:00 Introduction and Personal Development

00:22 Meet the Host: Becca Pountney

00:51 Guest Introduction: Damien Bailey

01:35 Damien's Journey into the Wedding Industry

02:43 The Birth of the Wedding Industry Awards

03:01 Balancing Photography and Awards

04:49 The Impact of Winning an Award

08:05 Evolution of the Wedding Industry Awards

13:21 The Awards Entry Process

27:30 The Importance of Community in Content Creation

28:11 Engaging Audiences Through Awards

28:38 Handling the Fear of Not Winning

28:57 Content Opportunities at Award Events

30:38 The Judging Process Explained

36:09 Tips for a Strong Award Entry

40:42 The Value of Attending Award Events

42:26 Qualifying for National Awards

45:08 Balancing Mental Health and Award Participation

48:52 Final Thoughts and Deadlines

It's September and I am back and today I am talking about 6 things I have learnt over the summer break! From outsourcing to being honest, I share what's been going on in my world for the last 6 weeks and the lessons you can implement into your wedding business!

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Discover the Wedding Pro Agency

Time stamps:

Introduction to Summer Learnings (00:00:00)

Becca introduces the episode and shares her reflections on summer experiences.

The Importance of Taking a Break (00:01:51)

Discusses the necessity of taking proper breaks to avoid burnout and gain fresh perspectives.

Outsourcing Tasks for Efficiency (00:04:10)

Shares her experience with outsourcing tasks to manage time better and achieve goals.

People Often Don’t Read Emails (00:07:42)

Highlights the common issue of email skimming and the importance of clear communication.

Being Authentic in Business (00:10:55)

Encourages authenticity in marketing and sharing real experiences with clients.

The Reality of Owning a Business (00:12:59)

Reflects on the challenges of running a business and balancing work with family life.

Taking Control of Your Business (00:16:50)

Discussion on the importance of setting boundaries and not letting clients control your business.

Setting Boundaries with Clients (00:17:53)

Advice on saying no to unreasonable client requests and maintaining control over your business.

Evaluating Your Business Relationships (00:18:51)

Encouragement to reassess working relationships and say no to undesirable venues or suppliers.

Recap of Summer Lessons (00:19:43)

Summary of key lessons learned during the summer, emphasizing the importance of breaks and self-care.

Effective Communication Strategies (00:20:31)

Tips on improving communication with clients, including the need for follow-up and alternative contact methods.

Authenticity in Business (00:21:27)

Reminders about being honest and authentic in business, and the value of community support.

Final Thoughts on Business Control (00:21:27)

Reiterating the importance of taking back control and setting personal boundaries in business.

Today is the final part of our summer series, where I have been sharing content that is usually reserved for my wedding pro members. Today we hear from Barbara Nixon as she shares her tips and advice on how to stop holding yourself back!

Find out more about Barbara

Want to join the Wedding Pro Members Lounge? Click here.

Want to meet other likeminded wedding pro's so that you can share ideas, network and help each other out? Then why not go ahead and join my free Wedding Pro community over on Facebook:

https://www.facebook.com/groups/weddingprosreadytogrow/

Find out more about how I can help you grow your wedding business over on my website or Instagram page:

www.beccapountney.com

www.instagram.com/beccapountney

Time Stamps:

Introduction to Mindset and Comfort Zone (00:00:00)

Discussion on how the subconscious brain prioritizes safety, leading to a false sense of comfort.

Overview of the Podcast Episode (00:01:05)

Becca introduces the episode's focus on actionable strategies for wedding business owners.

Wedding Pro Members Lounge (00:01:07)

Details about the members lounge and its training resources for wedding business owners.

Training Categories Explained (00:02:01)

Becca outlines the different sections of her training platform: Build, Grow, and Advance.

Importance of Mindset in Business (00:02:01)

Discussion on how mindset affects business success, beyond just practical tips.

Introduction of Barbara Nixon (00:03:42)

Barbara shares her background as a success coach and experience in helping business owners.

Interactive Session Invitation (00:04:57)

Barbara encourages audience participation and sharing their experiences in the wedding industry.

Barbara prompts listeners to reflect on how they hold themselves back in their businesses.

Discussion on Imposter Syndrome (00:08:35)

Barbara explains imposter syndrome and its impact on self-perception in business.

Frustration of Holding Back (00:10:33)

Exploration of the exhausting nature of self-doubt and its effects on business ambitions.

The Quest for Freedom (00:13:28)

Barbara discusses the desire for freedom in business and the need to overcome self-imposed limits.

Understanding the Subconscious Mind (00:15:29)

Insight into how the subconscious mind keeps individuals in their comfort zones for safety.

Comfort Zone vs. Familiarity (00:16:27)

Barbara redefines comfort zone as familiarity and explains its implications for personal growth.

Common Blocks to Success (00:17:22)

Introduction to common mental blocks that hinder business growth, setting the stage for solutions.

Hiding or Playing Small (00:18:17)

Discussion on the common block of not being visible and its impact on business.

Overcoming Self-Doubt (00:19:21)

Sharing personal experiences of self-doubt and the struggle to market oneself effectively.

The Importance of Visibility (00:20:22)

Encouragement to recognize the need for visibility in business and the fear of judgment.

Personal Story of Nerves (00:22:41)

Becca shares a story about her nerves before a webinar and a lesson learned from her daughter.

Shifting Focus to Service (00:24:40)

Realization that serving others is more important than personal fears in business visibility.

The Need for Visibility (00:25:41)

Emphasis on the necessity of being visible for potential clients who need services.

Identifying Blocks (00:28:27)

Encouragement to recognize personal blocks and their physical manifestations in the body.

Making Another Choice (00:29:24)

Advice on how to make different choices when encountering self-imposed blocks.

Common Excuses (00:31:06)

Discussion on the nature of excuses and how they can prevent business growth.

Recognizing Excuses vs. Reasons (00:32:22)

Game to differentiate between real reasons and excuses that hold back progress.

Focus Shift to Benefits (00:34:19)

Using a hypothetical scenario to illustrate how focusing on benefits can overcome excuses.

Overcoming Self-Imposed Limitations (00:37:25)

Discussion on stretching comfort zones and recognizing personal growth in business.

Spotting the Block (00:38:21)

Identifying mental blocks that prevent action and focusing on benefits of tasks.

Busy vs. Productive (00:39:19)

The difference between being busy and being productive; importance of focusing on impactful tasks.

The 8 to 20 Ratio (00:40:16)

Emphasizing the need to spend 80% of time on tasks that drive results.

Batching Tasks (00:41:21)

Encouragement to batch similar tasks together for increased efficiency and focus.

Avoiding Broken Record Tasks (00:42:30)

Identifying tasks that are repeatedly postponed and recognizing their importance.

Embracing Imperfect Action (00:44:11)

Encouragement to take action despite imperfections and avoid perfectionism.

Accountability and Support (00:46:08)

Highlighting the value of accountability from peers in overcoming challenges.

Identifying Inner Critic (00:48:06)

Discussion on recognizing and naming the inner critic to create distance from negative thoughts.

Taking Fast Action (00:50:50)

Importance of acting quickly on tasks to prevent overthinking and hesitation.

Prioritising Impactful Tasks (00:52:33)

Advice to focus on the most impactful tasks first to gain momentum in business.

It's summer 2024 and over the month of August I am sharing training usually reserved for my members only! Today I am sharing one of my post popular videos - a training session all about how to convert digital wedding enquiries with Alan Berg. I love his straight forward, simple attitude and I think you will too.

This is one of two training sessions that Alan has recorded for the members lounge. If you would like to listen to the other one, why not consider becoming a member?

Wedding Pro Members Lounge

Find out more about Alan

Time Stamps:

Introduction to the Episode (00:00:00)

Becca introduces the podcast and highlights actionable tips for wedding business owners.

Guest Introduction (00:01:02)

Becca welcomes Alan Berg, noting his expertise and the focus of today's session.

Alan's Background (00:03:14)

Alan shares his 25+ years of experience in the wedding industry and his journey.

Location Discussion (00:03:59)

Alan describes his home in New Jersey and its agricultural charm.

Transition to Presentation (00:04:36)

Becca hands over to Alan for his presentation, setting the stage for insights.

Overview of Enquiry Response (00:05:16)

Alan outlines the importance of effective communication after receiving inquiries.

Understanding Client Behavior (00:06:12)

Alan discusses why potential clients may not call and their digital habits.

The Importance of Conversation (00:08:50)

Alan emphasizes continuing the conversation started by potential clients.

Eight Tips Introduction (00:09:44)

Alan introduces eight tips for converting inquiries into sales.

Tip 1: Real Conversations (00:09:44)

Encourages genuine conversation, reflecting personal voice in communications.

Tip 2: Quick Responses (00:10:39)

Stresses the importance of responding quickly to inquiries to secure clients.

Tip 3: Mirroring Tone (00:11:46)

Advises matching the tone of the client's inquiry for better rapport.

Tip 4: Mirroring Energy (00:12:41)

Encourages reflecting the excitement level of the client in responses.

Tip 5: Concise Communication (00:13:36)

Recommends keeping initial replies short to fit on a smartphone screen.

Tip 6: Answer Relevant Questions (00:15:33)

Advises against volunteering information unless clients ask specific questions.

Tip 7: End with a Question (00:17:22)

Stresses the importance of concluding messages with a question to elicit responses.

Tip 8: Avoid Dead Ends (00:17:22)

Warns against ending messages with statements that do not encourage replies.

Introduction to Low Commitment Questions (00:18:15)

Alan explains the importance of low commitment questions to engage potential clients effectively.

Client Response Example (00:19:07)

Alan shares a successful Facebook Messenger interaction demonstrating prompt client engagement.

Short and Friendly Replies (00:19:58)

Highlighting concise and enthusiastic responses that maintain client interest without overwhelming them.

Avoiding Attachments in Communication (00:20:49)

Alan advises against sending attachments, emphasizing the importance of conversational communication.

Consequences of Sending Attachments (00:21:41)

Discussing how attachments can hinder responses and complicate the communication process.

Importance of Following Up (00:22:37)

Alan stresses the need to persistently follow up with inquiries to avoid losing potential sales.

Understanding Client Responses (00:24:37)

Exploring the different types of responses from clients and the significance of not giving up.

The Impact of Subject Lines (00:27:10)

Alan emphasizes crafting engaging subject lines to improve email open rates and client engagement.

Strategies for Effective Follow-Up (00:28:55)

Providing actionable follow-up strategies to maintain client interest and communication flow.

Creative Follow-Up Examples (00:30:49)

Alan shares unique follow-up tactics that can capture client attention and prompt responses.

Using Humor in Follow-Ups (00:32:27)

Highlighting the effectiveness of humor in follow-up emails to re-engage clients who have gone quiet.

Client Engagement Strategies (00:37:33)

Alan discusses the importance of conversational tone and responding promptly to client enquiries.

Discussing Pricing with Clients (00:38:29)

Alan outlines four effective ways to communicate pricing to potential clients.

Price Range Communication (00:39:21)

Alan explains how to present price ranges to clients to avoid miscommunication and set expectations.

Understanding Client Budgets (00:41:00)

Alan emphasizes the need to ask about budgets after providing pricing ranges for transparency.

Resources and Upcoming Workshops (00:42:49)

Alan shares resources available on his website, including workshops and recommended books.

Promotional Offer for Books (00:43:46)

Alan promotes his books with a discount code for listeners interested in purchasing.

Closing Remarks and Membership Invitation (00:44:37)

Becca encourages joining the members lounge for ongoing training and access to past resources.

With almost every aspect of your wedding business now happening online, it's more important than ever to protect your business from scammers. In today's episode from the members lounge archive you will hear from Paul Newton - Wedding Magician, Speaker and author of Mental Theft. He walks you through some of the common scams, and how to ensure you stay protected!

Follow Paul on Instagram

Join the Wedding Pro Members Lounge

Time Stamps:

00:00 Introduction to Cybersecurity Risks

01:00 Meet Your Host: Becca Pountney

01:30 Special Series Announcement

01:59 Introducing Paul Newton

03:46 Paul Newton's Background and Expertise

06:08 The Importance of Password Managers and Multi-Factor Authentication

06:56 The Birth of Mental Theft

14:38 Real-World Cybersecurity Threats

16:41 Supplier Scam Explained

21:11 Hacking Physical Buildings

24:23 The Security Guard's Routine

24:50 An Unexpected Opportunity

25:35 Exploring the Shed

28:07 Discovering the Key Box

29:38 The Truck Heist

33:16 Lessons from the Heist

36:45 Magic Trick Interlude

38:00 Insurance Scams Exposed

40:37 Chip and Pin Warning

44:19 Conclusion and Invitation

Over the month of August I am digging into the archives of the Wedding Pro Members Lounge to bring you some great training that has previously been for members only! This week you will here a great session from wedding photographer Natalie Stevenson all about how she transformed her own business with styled photo shoots.

Click here to follow Natalie on Instagram

Click here to join the Wedding Pro Members lounge

Time stamps:

Introduction to Styled Shoots (00:00:00)

Natalie discusses the benefits of styled shoots and how they can enhance wedding photography.

Becca's Introduction (00:00:20)

Becca introduces herself and outlines the episode's focus on styled shoots and networking.

Natalie's Background (00:02:08)

Natalie shares her background as a fine art wedding photographer and her excitement about styled shoots.

Natalie's Photography Journey (00:03:22)

Natalie recounts her journey into photography and her passion for styled shoots.

First Wedding Experience (00:05:51)

Natalie describes her first experience photographing a wedding in Las Vegas at age 16.

Traveling and Launching Business (00:06:57)

Natalie talks about her travels and launching her photography business after returning home.

Organizing Styled Shoots (00:08:09)

Natalie explains the concept of styled shoots and their collaborative nature.

First Destination Shoot in Mexico (00:09:09)

Natalie shares her experience organizing her first styled shoot in Mexico amidst challenges.

Overcoming Challenges (00:10:11)

Natalie discusses the obstacles faced while planning the styled shoot and the importance of perseverance.

Benefits of Styled Shoots (00:12:19)

Natalie highlights the various benefits styled shoots can provide for wedding professionals.

Creating Your Ideal Client (00:13:35)

Natalie emphasizes the importance of aligning styled shoots with the ideal client’s vision.

Purpose of Styled Shoots (00:14:34)

Natalie explains the significance of having a clear purpose for each styled shoot.

Planning and Concept Development (00:15:39)

Natalie discusses the initial planning stages, including concept creation and mood boards.

Finding Inspiration (00:16:52)

Natalie encourages finding inspiration outside traditional wedding resources for unique styled shoots.

Setting the Budget (00:19:10)

Natalie outlines the importance of budgeting for various expenses related to styled shoots.

Team Collaboration (00:20:18)

Natalie stresses the importance of assembling a team that aligns with the shoot's purpose.

Engaging with Suppliers (00:22:28)

Natalie provides tips on how to effectively reach out and collaborate with suppliers for styled shoots.

Planning for Styled Shoots (00:23:37)

Tips on involving suppliers and estimating setup times for effective shoot planning.

Venue Considerations (00:24:45)

Strategies for approaching aspirational venues and creating standout content.

Finding Models (00:25:53)

Advice on sourcing models, including using social media and agencies for better results.

Logistics for Destination Shoots (00:27:25)

Key logistical considerations for planning destination shoots, including travel and local support.

Creating a Shoot Plan (00:28:12)

Steps to develop a comprehensive shoot plan to ensure all suppliers are aligned.

Preparing for Shoot Day (00:30:26)

Essential tips for a successful shoot day, including packing and time management.

Post-Shoot Follow-Up (00:32:42)

Importance of timely photo delivery and maintaining communication with suppliers.

Submitting to Blogs (00:33:51)

Guidelines for submitting styled shoots to blogs and enhancing acceptance chances.

Building Relationships with Blogs (00:35:02)

Strategies for fostering long-term relationships with blogs for better exposure.

Final Tips for Success (00:36:08)

Key reminders for making styled shoots successful, including purpose and inspiration.

This August I'm letting you behind the curtains to see inside the Wedding Pro Members Lounge, my private members club for wedding business owners. Every month we have an amazing guest expert training, so I have been digging into the members lounge archives to share some of the training's with you.

Today you will here from branding expert Danny Matthews about 'how to brand your business like Air B and B.'

Find Danny on Instagram

Want to be part of the Wedding Pros Members lounge to get the best month training every month?

Click here to join now

Time Stamps:

Introduction to the Episode (00:00:00)

Becca introduces the podcast's special series, highlighting the Wedding Pro Membership and its training programs.

Overview of the Wedding Pro Success Ladder (00:00:50)

Becca explains the three stages of the training program: build, growth, and advanced, tailored for different business earnings.

Introduction of Guest Expert Danny (00:01:47)

Becca introduces Danny, who will discuss branding and how to create a standout brand in the wedding industry.

Danny's Instagram Handle (00:02:24)

Danny shares his Instagram handle, emphasizing his unique name and inviting audience interaction.

Discussion on Branding Like Airbnb (00:03:05)

Danny begins discussing branding strategies, using Airbnb as a case study for effective communication and positioning.

Importance of Consumer Behavior Changes (00:05:07)

Danny highlights shifts in consumer behavior and the need for businesses to adapt their marketing strategies accordingly.

Context of Danny's Work (00:07:15)

Danny shares his experience working with diverse businesses, from small firms to high-growth startups, and the impact of media.

Consumer Buying Habits Over the Years (00:09:37)

Danny prompts the audience to reflect on how their purchasing behaviors have changed since 2019.

Shift to Subscription Services (00:10:39)

Danny discusses the growing trend of subscription services and how it has changed his own buying habits.

Adapting Business Models (00:12:42)

Danny encourages businesses to explore new models, such as fixed-price packages, to diversify income streams.

Conscious Purchasing Decisions (00:13:39)

Danny asks the audience if they have become more aware of their purchasing habits and the origins of their products.

Sustainability in Consumer Choices (00:14:50)

Danny emphasizes the increasing consumer focus on sustainability and ethical sourcing in their purchasing decisions.

Trends in Secondhand Purchasing (00:17:14)

Danny notes the rise of secondhand marketplaces during the pandemic, reflecting changing consumer values towards consumption.

Shift from Consumption to Participation (00:18:15)

Danny discusses the transition from mere consumption to becoming part of a community or tribe in purchasing behaviors.

Introduction to the Electric Vehicle Community (00:19:22)

Danny shares a humorous anecdote about connecting with another electric vehicle owner, highlighting community identity.

Shift in Consumer Identity (00:20:22)

Discussion on how consumer purchases now reflect personal identity and broader societal values beyond mere consumption.

Learning from Big Corporations (00:21:33)

Danny emphasizes the importance of observing larger companies for marketing strategies based on consumer behavior data.

Colgate's Marketing Transformation (00:22:34)

Colgate shifted from product-focused advertising to emotional storytelling during the pandemic, creating impactful "smile stories."

Airbnb's Marketing Strategy Change (00:24:57)

Airbnb transitioned from buying customers with ads to brand storytelling, cutting their marketing budget by 50%.

Understanding Branding (00:26:15)

Danny defines branding as the underlying reasons people buy, emphasizing its importance over traditional advertising.

Elements of Effective Branding (00:28:35)

Danny breaks down branding into strategy, messaging, behaviors, and visual identity, stressing their interconnectedness.

The Role of Storytelling in Branding (00:30:45)

Storytelling invites customers into a narrative, enhancing emotional connections and encouraging future purchases.

Long-term vs. Short-term Marketing (00:34:06)

Danny contrasts immediate returns on investment from ads with the long-term benefits of building a brand through storytelling.

Extreme Personalization in Marketing (00:37:24)

Danny highlights a trend toward extreme personalization in wedding services, exemplified by custom songs from Song Finch.

Creating Relatable Client Stories (00:38:30)

Encouragement to share clients' personal stories to foster engagement and connection with potential customers.

Taking a Stand in Marketing (00:40:26)

Danny advises businesses to express opinions on popular culture to attract like-minded clients and build a strong brand identity.

Closing Remarks and Membership Invitation (00:40:33)

Becca invites listeners to join the Wedding Pro Membership for ongoing training and resources.

Today I'm chatting with author, wedding coach and marketing strategist Heidi Thompson. We talk about how the marketing landscape is changing and what couples expectation is in 2024 vs a few years ago. We also discuss her upcoming FREE Book more weddings summit and I ask her the awkward questions you don't want to.

Click to get your FREE summit ticket now

Want to meet other likeminded wedding pro's so that you can share ideas, network and help each other out? Then why not go ahead and join my free Wedding Pro community over on Facebook:

https://www.facebook.com/groups/weddingprosreadytogrow/

Find out more about how I can help you grow your wedding business over on my website or Instagram page:

www.beccapountney.com

www.instagram.com/beccapountney

Time stamps:

Introduction to the Episode (00:00:00)

Discussing the importance of standing out to attract the right clients.

Meet the Host and Guest (00:00:23)

Becca introduces herself and Heidi, highlighting their expertise in wedding marketing.

Reflecting on Past Episodes (00:01:14)

Discussion of Heidi's previous appearance on the podcast two years ago.

Introduction of Becca Bot (00:01:35)

Becca shares about her new website tool, Becca Bot, for easy podcast episode access.

Marketing Shifts in Two Years (00:03:07)

Heidi discusses the changes in wedding marketing strategies since the pandemic.

Couples’ Research Behavior (00:04:57)

Exploring how couples are conducting more in-depth research when choosing vendors.

Referrals and Client Choices (00:06:38)

The shift in how referrals are perceived and acted upon by couples.

Importance of Standing Out (00:08:35)

The necessity for wedding professionals to clearly present their unique offerings.

Avoiding Price Competition (00:09:21)

Strategies for standing out without resorting to lowering prices.

Understanding Clients’ Needs (00:10:45)

Emphasizing the importance of addressing actual client problems in marketing.

Overview of the More Weddings Virtual Summit (00:11:30)

Heidi introduces the structure and purpose of the upcoming summit.

Summit Dates Announcement (00:12:34)

Sharing the dates for the More Weddings Virtual Summit.

Addressing Free Summit Concerns (00:13:30)

Heidi explains the rationale behind offering the summit for free.

Maximizing Summit Participation (00:17:18)

Tips on how attendees can get the most value from the summit.

Success Stories from Past Summits (00:20:01)

Heidi shares examples of attendees who have successfully implemented strategies learned at the summit.

Overcoming Fear of Change (00:21:16)

Discussing the importance of trying new techniques to improve client follow-up and reduce overwhelm.

Managing Overwhelm (00:21:55)

Heidi shares strategies for dealing with overwhelming information from educational events.

Brain Dumping Strategy (00:22:03)

The process of organizing thoughts and tasks to reduce anxiety and create actionable plans.

Identifying Action Steps (00:25:12)

Importance of focusing on actionable steps rather than just consuming information passively.

Prioritizing Education During Busy Seasons (00:26:21)

Addressing the challenge of continuing education during peak wedding seasons and its importance.

Maximizing Summit Experience (00:27:01)

Heidi explains how the summit's flexible schedule accommodates busy professionals worldwide.

Finding Useful Information (00:24:03)

Tips on selecting relevant sessions and avoiding distractions during the summit.

Summit Highlights (00:30:47)

Heidi shares standout sessions and topics that attendees should look forward to at the summit.

The Value of Resources (00:36:23)

Encouragement to utilize available resources and consultations to enhance business growth.

Summit Dates Reminder (00:37:25)

Final reminder of the summit dates and the potential benefits of attending.

The Ongoing Journey of Business (00:38:12)

Heidi reflects on the continuous nature of business growth and learning without a finish line.

Wedding MBA is the largest wedding industry conference in the world! Taking place in Las Vegas every November, it's the only way to see all of the best wedding industry educators in one room.

Today I'm chatting to Shannon Underwood - Vice President and conference director of Wedding MBA. She takes us behind the scenes of the event and shares why you should be there!

Want to join me in Vegas? Use the code BECCA at the checkout for a huge discount!

Click to get your ticket now!

Want to meet other likeminded wedding pro's so that you can share ideas, network and help each other out? Then why not go ahead and join my free Wedding Pro community over on Facebook:

https://www.facebook.com/groups/weddingprosreadytogrow/

Find out more about how I can help you grow your wedding business over on my website or Instagram page:

www.beccapountney.com

www.instagram.com/beccapountney

Time Stamps:

00:00 Introduction and Podcast Overview

00:47 Meet Shannon Underwood: Wedding MBA Insights

01:55 The Origins of Wedding MBA

02:56 Growth and Evolution of Wedding MBA

06:53 The Importance of Education and Exhibitors

08:28 Networking and Hands-On Learning

09:16 Who Attends Wedding MBA?

15:48 Maximizing Your Wedding MBA Experience

22:24 Social Events and Networking Opportunities

27:53 Final Thoughts and Encouragement

Mentioned in this episode:

Join the FREE 'Get Visible and Book More Weddings' audio bootcamp now

Feeling stuck? This free training is designed to help you revaluate your wedding business and move forwards towards more bookings.

Audio bootcamp

2024 has been the year of tracking the stats in my wedding business and using the data to make business decisions. Ever since Tayler from Enji introduced me to the concept of KPI day, it's become a regular part of my month and I want it to be part of yours too! In today's episode I am taking you behind the scenes of my own stats and sharing the numbers in your.

Join our monthly lounge calls in the Wedding Pro Members Lounge

Join Enji to track your KPI's using my affiliate link

Buy the Wedding Pro Planner

Want to meet other likeminded wedding pro's so that you can share ideas, network and help each other out? Then why not go ahead and join my free Wedding Pro community over on Facebook:

https://www.facebook.com/groups/weddingprosreadytogrow/

Find out more about how I can help you grow your wedding business over on my website or Instagram page:

www.beccapountney.com

www.instagram.com/beccapountney

Time Stamps:

Adoption of KPIs (00:00:00) Becca discusses her adoption of KPIs to monitor business progress and the impact on decision-making.

Use of Energy Platform (00:01:49) Becca explains her use of the Enji platform for social media scheduling, marketing campaign planning, and KPI tracking.

Monthly Lounge Calls (00:02:45) Becca talks about the impact of monthly lounge calls for wedding pro members and the review of KPIs during these calls.

Tracking Social Media Following (00:03:28) Becca details the tracking of social media following for her business and wedding blog on platforms like Instagram, Facebook, LinkedIn, and TikTok.

Website Analytics (00:06:57) Becca discusses tracking website analytics, including monthly visitors, and the impact on website improvements.

Email List Subscribers (00:09:27) Becca explains the tracking of email list growth and its influence on email marketing strategies.

Podcast Performance (00:11:09) Becca discusses tracking podcast downloads, episode performance, and attribution links to measure the podcast's impact on business.

Vicinity Weddings Applications (00:13:46) Becca explains the tracking of applications for Vicinity Weddings and its financial viability for her business.

Financial Tracking (00:16:17) Becca details the tracking of income and costs using spreadsheets for a detailed financial overview.

Sales and Income Tracking (00:17:53) Becca discusses tracking sales by category, analyzing peaks and troughs, and comparing sales across different periods.

Costs and Profit (00:18:47) Becca emphasizes the importance of monitoring costs, setting cost targets, and analyzing cost percentages to maximize profit.

Cost Analysis and Adjustments (00:19:37) Becca explains how she reviews and categorizes costs, tracks them using QuickBooks, and makes adjustments based on cost percentages.

Monthly Sales and Cost Overview (00:20:22) Becca shares a detailed breakdown of her monthly costs and sales, highlighting the impact of high costs and the importance of tracking expenses.

Monthly KPI Lounge Calls (00:22:01) Becca introduces her monthly lounge calls, where members review their KPIs, set targets, and discuss their progress.

KPI Planner and Tracking (00:23:28) Becca describes her KPI planner, which includes tracking social media, website analytics, email subscribers, and podcast numbers.

Business Reflection and Goals (00:24:11) Becca emphasizes the importance of reflecting on business performance, tracking feelings, and setting goals for personal and professional development.

Financial and Enquiry Goals (00:25:03) Becca discusses setting financial and enquiry goals, tracking sales and enquiries, and analyzing the source of enquiries.

Personal Development and Connection Tracking (00:27:29) Becca encourages tracking personal development, networking, and relationship building to improve the wedding business.

Celebrating Wins and Setting Targets (00:29:16) Becca highlights the importance of celebrating wins, learning from mistakes, and setting targets for the month ahead.