Wedding Pros who are ready to grow - with Becca Pountney

By Becca PountneyBusiness Entrepreneurship Education How To Marketing

Wedding Pros who are ready to grow - with Becca Pountney episodes

March 12 Are wedding directories dead? With Nikita Thorne
Wed Pros Live
Show notes:
This week on the podcast I spoke to Nikita Thorne, an esteemed strategist at Guides for Brides, we delve into the necessity of understanding our target audiences as wedding businesses. Nikita addresses the misconceptions surrounding wedding directories, elucidating their ongoing relevance and the strategies to leverage them effectively in a digital age dominated by AI.
Why wedding businesses need directories more than ever
GuidesforBrides
Time stamps:
00:00 - Understanding Audience Engagement on Social Media
02:28 - The Impact of AI on the Wedding Industry
11:47 - The Evolution of AI in Marketing
20:24 - The Evolution of Social Media Marketing
26:33 - The Evolution of Wedding Marketing Strategies
34:20 - Learning from American Speakers: Insights and Perspectives
41:41 - The Importance of Networking in the Wedding Industry
44:24 - Navigating Industry Connections and Networking Opportunities
Mentioned in this episode:
The TikTok Pro Course is back this June!
Has Tiktok been on your to do list for a while? Are you scared of the platform, or just using it as a place to reshare Instagram videos? TikTok and Instagram are not the same.
This June our much loved LIVE TikTok course is back, so take a look and join in.
TikTok Pro
50 min
March 05 How data can move our wedding businesses forward. With Ciara Crossan
Didn't get a Wed Pros Live ticket? Get on the waiting list!
Show notes:
This week I'm catching up with Ciara Crossan, throughout the episode, we explore the significance of utilising technology, such as Customer Relationship Management (CRM) systems, to streamline operations and enhance client interactions. We addressed the necessity of data driven decision making, as understanding market trends and client preferences can significantly impact a business's success.
Ciara's Instagram
WedPro Instagram
WedPro Tiktok
Time stamps:
00:23 - Introduction to Wedding Business Strategies
02:03 - The Evolution of Wed Pro and the Wedding Industry
10:36 - The Importance of Authenticity in Business
23:57 - Navigating Chaos in the Wedding Industry
24:07 - The Birth of an Idea
38:44 - Understanding Wedding Trends and Marketing Strategies
46:45 - The Importance of Networking at Industry Events
48:45 - The Power of Connection and Community
Mentioned in this episode:
The TikTok Pro Course is back this June!
Has Tiktok been on your to do list for a while? Are you scared of the platform, or just using it as a place to reshare Instagram videos? TikTok and Instagram are not the same.
This June our much loved LIVE TikTok course is back, so take a look and join in.
TikTok Pro
57 min
March 02 The truth about getting visible with Renee Dalo
Not got a ticket? Get on the Wed Pros Live waiting list!
Show notes:
This week I spoke to Renee Dalo about how vital it is for wedding professionals to embrace visibility, especially in an evolving digital landscape dominated by social media platforms. We also discussed habits that business owners can adopt for the most success.
Renee's website
Renee's Instagram
Renee's Tiktok
Time stamps:
00:09 - Introduction to Wedding Business Growth
04:48 - Shifts in the Wedding Industry
11:00 - Visibility and Authenticity in Business
17:01 - The Impact of Visibility on Social Media Engagement
23:50 - The Importance of Content Creation Structure
29:07 - Embracing the 1% Better Mindset
31:02 - The Importance of Morning Routines and Microhabits
38:02 - Building Community at Conferences
41:39 - The Importance of Energy and Connection at Events
48:05 - Embracing Authenticity in Business
51 min
February 26 Is traditional press still relevant to the wedding industry? With Meghan Ely
Final Wed Pros Live tickets!
Show notes:
Meghan Ely, from is back on the podcast to chat about how the wedding industry is shifting and what that means for your visibility in 2026. We dive into buyer behaviour, the evolving role of press, styled shoots, and why “purposeful visibility” matters more than ever. Plus, Meghan shares what makes a great speaker, why in-person events still count, and the one thing she wishes she’d learned sooner in business.
Meghan's Instagram
OFD consulting
Time stamps:
00:06 - The Importance of Understanding Your Audience
06:12 - The Impact of Celebrity Engagements on Wedding Trends
10:50 - Shifts in the Wedding Industry
19:10 - The Evolution of Wedding Industry Marketing
23:51 - The Importance of Purposeful Visibility
34:20 - The Importance of Great Speakers at Conferences
40:51 - Finding Balance in Professional Commitments
45 min
February 19 Does the legal stuff really matter? With Leah Weinberg
Last Wed Pros Live tickets!
Show notes:
This week I'm chatting to Leah Weinberg, an accomplished lawyer and wedding planner. Leah delved into the necessity of having well-drafted contracts that can safeguard wedding businesses against unforeseen complications. We discussed the importance of understanding intricacies of legal documents. We explore actionable strategies to ensure that wedding professionals are not only compliant with legal obligations but are also equipped to navigate the complexities of client relationships.
Leah's Instagram
Leah's law firm's Instagram
Weingberg legal website
Time stamps:
00:00 - Introduction to Wedding Business Essentials
02:26 - The Evolution of a Wedding Lawyer
13:59 - Understanding Legal Protections for Small Businesses
21:12 - Understanding Client Disputes and Effective Contract Management
28:23 - Understanding the Relevance of Legal Expertise for Wedding Professionals
36:41 - The Importance of In-Person Networking
38:20 - The Comparison Trap in Business
Mentioned in this episode:
The TikTok Pro Course is back this June!
Has Tiktok been on your to do list for a while? Are you scared of the platform, or just using it as a place to reshare Instagram videos? TikTok and Instagram are not the same.
This June our much loved LIVE TikTok course is back, so take a look and join in.
TikTok Pro
44 min
February 12 How do we stay relevant to a tech generation with Anshika Arora
Last few Wed Pros Live tickets!
Show notes:
This week I spoke to Anshika Arora, a wedding industry expert and founder of a CRM platform, about why wedding professionals need to rethink how they show up for Gen Z couples, who now make up over 50% of the wedding market. We talked about how technology is transforming the wedding planning experience, from the need for more interactive and authentic communication on websites and social media to being upfront about pricing.
Anshika's Instagram
Anshika's LinkedIn
Time Stamps:
02:00 - Transitioning into the Wedding Business Landscape
03:26 - Understanding Gen Z in the Wedding Industry
25:00 - Launching a New Conference: Becca's Journey
39:54 - The Power of Networking in Business
42:54 - Exploring Networking and Technology in Weddings
Mentioned in this episode:
The TikTok Pro Course is back this June!
Has Tiktok been on your to do list for a while? Are you scared of the platform, or just using it as a place to reshare Instagram videos? TikTok and Instagram are not the same.
This June our much loved LIVE TikTok course is back, so take a look and join in.
TikTok Pro
45 min
February 05 How to get your wedding business to show up boldly on Instagram. With Elizabeth Marberry
Last Wed Pros Live tickets!
Show notes:
This week I'm chatting to Elizabeth Marberry. We discussed the critical role of social media in modern business, particularly focusing on Instagram marketing strategies that are essential for wedding professionals. Elizabeth shared her journey of growing her brand through use of social media, transitioning from traditional marketing methods and using platforms like Instagram and TikTok.
Elizabeth's Instagram
Simple & Proven Ways to *Finally* Make Money on Instagram
Elizabeth's podcast
Time Stamps:
00:00 - Building Connections Through Storytelling
03:42 - Starting the Journey into the Wedding Industry
20:27 - The Power of Storytelling in Social Media Marketing
29:21 - Transitioning Through Life's Seasons
44:43 - Exploring New Places: Elizabeth's First Trip to Ireland and London
58 min
January 29 Can you run your own paid ads? With Mark Chapman
Show notes:
This week I spoke to Mark Chapman, President of the I Do Society and the wedding industry's leading expert in Google Meta and TikTok ads. We discussed the significance of paid advertising strategies in 2026, emphasising the evolving landscape of social media and the pivotal role of short-form video content.
Find out more about the DIY Ads courses use code BECCA for a discount
Get your tickets for Wed Pros Live!
Time stamps:
00:11 - The Impact of Live Events on Personal Growth
04:17 - Navigating the New Era of Wedding Business Marketing
10:03 - The Evolution of Wedding Advertising Strategies
22:53 - Deciding Where to Allocate Advertising Resources
26:09 - The Shift in Advertising Strategies
39:27 - The Impact of AI on Advertising
40:51 - Transitioning to In-Person Events
Mentioned in this episode:
The TikTok Pro Course is back this June!
Has Tiktok been on your to do list for a while? Are you scared of the platform, or just using it as a place to reshare Instagram videos? TikTok and Instagram are not the same.
This June our much loved LIVE TikTok course is back, so take a look and join in.
TikTok Pro
49 min
January 22 Becoming the CEO of your wedding business with Mycah Bain
This week I'm chatting to wedding photographer Mycah Bain. We discussed her philosophy that success in the wedding industry is not solely defined by financial metrics but rather by the joy and fulfilment derived from her work. She reflects on her early career, the challenges of burnout, and the pivotal decisions that led her to establish a balanced approach to business.
Visit Mycahs website
Follow Mycah on Instagram
Get your tickets for Wed Pros Live
Time stamps:
00:14 - Introduction to Wedding Business Strategies
00:29 - Embarking on the Journey of Wedding Photography
11:48 - Embracing Change: The Journey to Self-Care and Business Growth
17:33 - Transitioning to a Team-Based Business Model
31:24 - Understanding Money Mindset
37:52 - Embracing Change: The Role of AI in Business
40:26 - Defining Your Dream Life
47 min
January 15 The Future of Wedding Venues with Daisy Bradley
Show notes:
This week I'm speaking to Daisy Bradley about the evolution of the wedding industry, focusing on the operational challenges and marketing strategies that define success for venues like Post Barn. Daisy recounts her personal journey through the hospitality sector, and now the wedding industry. Daisy highlights the significance of fostering a strong team culture that prioritises client relationships, ensuring that every couple feels a personal connection to the venue and its staff.
Time Stamps:
00:00 - Building Connections in Wedding Business
01:24 - The Journey to the Post Barn
11:33 - Embracing Change in the Wedding Industry
24:01 - Building Relationships with Suppliers
36:41 - The Changing Landscape of Wedding Planning
44:43 - Navigating Wedding Planning: The Evolving Landscape
48 min