January 03, 2025

What 400 Dental Practices Taught Me About Marketing That Works

18 minutes

Let’s face it—marketing strategies aren't one size fits all, and I’m here to explain why. From the get-go, I break down the unique needs of different practices and why a cookie-cutter approach to marketing just won’t cut it. Then, I dive into the math behind patient lifetime value. Yes, there’s real math behind how much a patient is worth to your practice over time, and understanding this number can revolutionize how you approach your marketing budget.

But that’s just the beginning. I’ll walk you through the stages of the marketing journey and why tracking your efforts is absolutely crucial. Whether you’re a data-driven numbers person or just dipping your toes into metrics, I’ll share the tools and techniques to help you make sense of it all. Speaking of numbers, ever wondered how much you should be spending on marketing? I’ve got you covered with practical formulas and advice to help you figure out a budget that aligns with your practice’s goals and growth.

Timing is everything, and knowing when to evaluate and adjust your marketing strategy can make or break your success. I’ll share insights on when and how to pivot to stay ahead of the game. Finally, I wrap up the episode with actionable tips and final thoughts that you can take back to your team right away. This episode is packed with strategies to help you level up your marketing game and grow your practice with confidence!

What you'll hear in this episode:

[0:20] Why One Marketing Strategy Doesn't Fit All

[4:15] The Math Behind Patient Lifetime Value

[5:55] Understanding the Marketing Journey

[7:05] Tracking Your Marketing Efforts

[10:55] How Much to Spend on Marketing

[13:15]When to Evaluate and Adjust Your Marketing

[14:50] Final Thoughts and Practical Tips

Learn more about Tooth and Coin's services: https://www.toothandcoin.com/

Watch full episodes on YouTube: https://www.youtube.com/@Dentistmetrics

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