What separates the photographers who stay consistently booked from those who struggle month to month?

In this episode, Ina sits down with Andrew Hellmich, host of the legendary PhotobizX Podcast and one of the most respected voices in the photography business world. After more than 600 interviews, Andrew has seen the patterns, the pitfalls, and the powerful habits that set successful photographers apart.

They dive into what’s actually working right now in 2025, why so many photographers overcomplicate marketing, and the surprisingly simple strategies that consistently generate more bookings, higher sales, and better clients.

Andrew also shares his insights on:

• Why the fastest-growing photographers are willing to get people in front of their camera for free
• How to turn cold interest into paid clients through an intentional process
• What most photographers misunderstand about pricing and perceived value
• The difference between “busywork” and revenue-generating activity
• How high-performing studios nurture relationships and create repeat clients
• Why photographers must prioritise experience over perfection

Ina and Andrew also unpack the psychology behind offers, the power of connection, and why real growth comes from showing up and serving, not shouting louder online.

Whether you’re a pet photographer or any portrait photographer wanting more consistency, this episode is packed with clarity, strategy, and mindset shifts you can implement straight away.

About Andrew Hellmich

Andrew Hellmich is a wedding and portrait photographer who built a thriving business in the Central Coast of NSW. He’s the host of PhotobizX, one of the most influential photography business podcasts in the world, interviewing hundreds of industry leaders and uncovering what truly works for photographers wanting profitable, fulfilling businesses.

PhotoBizX Podcast: https://photobizx.com

PhotoBizX Premium Membership Tria: http://photobizx.com/try

Facebook: https://facebook.com/photobizx

Black Friday Offer http://photobizx.com/blackfriday

✨ Want to Be Coached Live?

Interested in being featured on a future coaching episode? ⁠Apply here⁠

📲 Connect with Ina

Instagram: @inaj.thepetphotoceo

Email: [email protected]

Mentoring & Coaching for Pet Photographers: Learn More

💬 Join the Pet Photographers’ Collective

If you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.

Inside, Ina shares:

✨ Practical marketing tips

✨ Business lessons and mindset shifts

✨ Free resources to help you grow

Connect with other photographers who get it and start creating a business that truly supports your life, not consumes it.

Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1