Alex Hormozi completely changed how I think about growing a bookkeeping business. In this video, I break down the lessons I learned from Alex that helped me scale faster, attract better clients, and simplify my offer. Whether you’re just starting your bookkeeping business or looking to grow beyond six figures, these insights will help you think bigger and execute smarter.

Why I started studying Alex Hormozi
The biggest mindset shift: focusing on value, not price
How I redesigned my offer for bookkeepers using the Hormozi model
Understanding your target client and their pain points
Raising prices with confidence
The importance of clear messaging and communication
Building systems and removing yourself from the bottleneck
Tracking data and making decisions based on numbers
How storytelling builds trust and authority
The long-term vision: thinking like a real CEO

*Learn more about my investment fund offering 8% to 12% fixed returns*
https://zipcapital.investnext.com/

*Course: How To Start A Bookkeeping Business*
https://hbg-bookkeeping.mykajabi.com/blueprint
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