eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss what an advertising rebound will actually look like next year. They then talk about how to reach ad-free streamers, new podcast measurement guidelines, and whether WarnerMedia just killed the movies.

What An Ad Rebound in 2021 Actually Means, Reaching Ad-Free Streamers and Podcast Ads | Dec 8, 2020

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.

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What An Ad Rebound in 2021 Actually Means, Reaching Ad-Free Streamers and Podcast Ads | Dec 8, 2020

What An Ad Rebound in 2021 Actually Means, Reaching Ad-Free Streamers and Podcast Ads | Dec 8, 2020

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