How is adland going to change this year?

To get listeners ready for the year ahead, Campaign's editorial team give a taste of adland's predictions for the next 12 months, including which resolutions to give up and which take on in 2025.

Tech editor Lucy Shelley hosts the episode alongside editor Maisie McCabe, culture and creativity editor Alessandra Scotto di Santolo and deputy media editor Shauna Lewis.

After revealing their personal resolutions for the year, the team asks adland to give up cheesy collaborations for 2025 as well as the dream of certainty. McCabe hopes that brands might reconsider where they put their media spend and questions if "be bolder" is a good enough resolution.

Campaign will be releasing more Year Ahead content and agencies to watch over the coming weeks.

Further reading:

The Year Ahead 2025: Media owners

Eight media agencies to watch in 2025

Snog, marry, avoid: what kind of year was 2024?

Was 2024 the year of AI?

Will media buyers be the first victims of AI?

Barclaycard series was a credit to advertising

Coming up in the Campaign calendar:

Year Ahead Breakfast Briefing, 14 January

Media Week Live, 29 January

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