What Are Shoppable Livestreams?

In today’s episode, Eric talks about shoppable live streaming, which is a livestream where someone talks about products that viewers can buy. He provides statistics to demonstrate the success of Amazon live streaming and describes some of his own success with selling his book live on Clubhouse. Find out what we can learn from the success of shoppable live streaming in China, the different platforms you can use, and how valuable it can be to those in e-commerce.

TIME-STAMPED SHOW NOTES:

• [00:14] Eric starts by explaining what shoppable livestreams are.
• [00:41] How Amazon is using shoppable livestreams.
• [01:18] Eric’s success with his book live in a Clubhouse room. 
• [01:48] Why conversion rates are so high.
• [01:59] Some statistics that demonstrate the growth of shoppable livestreams.
• [03:00] The benefits of educating yourself about Amazon live streaming and learning from the success of the Chinese if you’re in e-commerce.
• [03:21] Different platforms you can use for shoppable live streaming. 
• [03:38] Resources that may help you stay ahead of developing trends.
• [03:48] If you enjoyed this episode, hit the like button!

Resources From The Interview:

 

• Amazon Live

Statista 

Adweek 

Forbes

 

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