What Does Your Business Get Out of Your Social Media Time?

How much time are you spending on social media each week?  I don’t mean the time you spend doom scrolling or mindlessly looking at cat photos, but the time you spend creating social media for your business. Creating the visuals, researching the hashtags, writing the captions, engaging with other people with purpose, answering your DMs, sharing other people’s work, responding to comments–it’s a long list of tasks that take more time than we think. Last year I did a time audit and realized that I was spending about five hours per week on social media content creation. That’s twenty hours per month, and 240 hours per year, which is six weeks of work. That’s one and a half months of my working time! When I realized that, I had to ask, is it even worth it? And if it is worth it to me, then is it working? Could I be doing something else with that month and a half? That’s what we’re diving into today.   In This Episode: How to find out if your people are buying services on social media The power of having marketing assets so other people can help spread your message Why your social media posts don’t have to be disposable   Learn more about Michelle Mazur: Communication Rebel Three Word Rebellion Book Request a free 1:1 Chat  Join That Should Have Been Me: A Project for Exploring the Messy Middle of Achieving Success Marketing Uprising Workshop   Resources: Rebel Uprising 271: Why Is It So Hard to Know If Your Messaging Is Working? Rebel Uprising 272: Demystifying Marketing : Behind The Scenes of My Marketing Strategy What Tech Calls Thinking: An Inquiry Into the Intellectual Bedrock of Silicon Valley, Adrian Daub